Free WiFi network launched by O2
O2 have launched a new network of “premium, managed” WiFi hotspots, kicking off at a 450 sites. That's exciting isn't it? Well, don't get too excited because most of these sites are based on the company’s own premises.
O2 are going to extend the network eventually, claiming that they'll have a network double the size of the ones offered by BT Openzone and The Cloud. Combined.
They reckon that users will be able to log into the network “seamlessly”, although, every time you use one of these networks in a new place, you'll be slapped across the eyeballs by a 'splash screen', which means O2 will flood your mind with offers and the like.
It won't be offering widespread 'mesh' coverage, rather, focussing on hotspots which O2 think will complement rather than replace 3G mobile networks. The company are looking at shops and restaurants for their strategically placed locations across the UK.
Tim Sefton, New Business Development Director at O2, said that “Only 20 per cent of people who have access to free public WiFi on O2 tariffs use it, despite the majority of devices being WiFi enabled.” Customers thus far have been put-off using the service thanks to needlessly complicated sign-in procedures and the like.