Apple is the most unwanted gift of Christmas
New data (released by Experian Marketing Services if you at all care about such a thing) has shown that Apple's returns policy was the most searched for policy on Christmas Day, which is something of a surprise seeing as five of the top twenty festive gifts of 2012 belonged to Apple.
"Sadly not everyone gets exactly what they want at Christmas, and so Christmas Day and Boxing Day are key days when consumers go online to spend Christmas money or organise returns for unwanted gifts," said James Murray, digital marketing manager for Experian Marketing Services.
So why does no-one want Apple? Well, it looks like it might be something to do with the fact that all their products sound the same.
"This is probably a case of parents and grandparents confusing the various models of iPads and iPods available, as although an iPad Mini and an iPod Nano might sound similar, they are clearly very different products," continued Murray.