When it comes to rating computer purchase customer service satisfaction, 7,683 Which? magazine panel members have spoken, and guess who came out worst? Step forward PC World and get a slap across the cheek.

Yes, the DSGi brand that everyone hates to love fell horribly short, even though their name suggests they’d be just the kinds of places you’d love to go when you need to buy a computer. The survey gave them a small and twatty customer service score of just 42%.

PC World’s big cousin Currys fared little better, with a crappy 45% score in the survey. In case you were wondering and are one of those positive types who likes to celebrate winners instead of naming and shaming losers, Apple came top with a tidy 88%, with John Lewis just behind them on 73%

Surprised by any of this? Tell us why. Meanwhile, there should be a fresh dollop of DSGi sleaze to follow later in the day…