Wal-Mart miss point of Twitter with epic rule fail
Sunday, July 12th, 2009
Like most switched-on retail giants, America’s Wal-mart have got on the Twitter bandwagon and are sharing their corporate thoughts with anyone who’ll listen via the latest social networking phenomenon.
Unfortunately, they also kind of missed the point of Twitter’s 140-character tweet limit and posted a 3,379-word Terms Of Use agreement for all new followers to read and comply with if they wanted to subscribe to the dull blatherings of the Wal-Mart marketing dudes.
As someone cleverer than us worked out, the EULA lasts for 23,056 characters, a whopping 165 tweets. Since there was some initial online kerfuffle about it, Wal-Mart have trimmed it all down to a much more user-friendly page that they’re calling ‘Wal-Mart’s Twitter External Discussion Guidelines.’ They even use cool internet buzz words like ‘win’ and ‘fail.’
Fail.


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