Posts Tagged ‘video game sales’

Video gamer spends £10k on one game

Thursday, July 9th, 2009

http://img11.imageshack.us/img11/167/img014115357611537201.jpgThe other day, we mentioned that video gamers are buying fewer new titles and are renting more games to support their habit during the current recession, yet they actually spend more time playing than ever. One US gamer/collector named JJ Hendricks has defied that trend by paying $17,500 US – around £10,700 – for one of only 26 known copies of a special edition gold Nintendo World Championships made for a competition in 1990.

But Hendricks, a video game collector, was pleased with his purchase, considering it an absolute bargain. This is because it was 30% off the asking price of $25,000 on eBay, equivalent to about £15,400.

The game consists of segments of three NES titles: Super Mario Bros., Rad Racer, and Tetris, which all must be completed in 6 minutes, 21 seconds. Oh, the excitement.

Are there any “Holy Grail” video games you’d fork over thousands of pounds for? And could it be time to dig out and sell some of those vintage titles you left in that case in your mum’s attic?

Recession hits video gamers: playing more, spending less

Tuesday, July 7th, 2009

A while back, we said that video games were a recession-proof business. But in the last few months, the sales of new video games have flattened.

People say the recession is catching up to the game industry. But according to a new Nielsen study, gamers are actually playing more than ever.

The problem? Gamers are starting to wisen up. We are substituting the purchase of new titles with used ones and subscribing to game rental services instead.

http://img5.imageshack.us/img5/1600/96751usedgameschart2035.jpg

Nielsen research on 24,000 gamers who spend at least an hour a week on their home consoles and PCs playing games revealed interesting data. More than half of those surveyed say that they have been negatively affected by the global recession, but 42% of gamers between the ages of 7-54 showed that they are playing, or planning to play, more games than ever in these tough times. 41% say that they will play the same amount as last year. This composed mostly of 35+ adults who maturely stated, “I am choosing this kind of entertainment less this year”.

The industry has been relatively less impacted by the recession when compared to others. DVD purchases in January remained unchanged, and movies seen in the last 2 months was down 3%. But the total games purchased by consumers on average increased by 18%, while hours of gameplay per week has gone up by 13%. 35% of those surveyed are spending, or planning to spend, more on buying games this year, while 39% said they will spend the same.

Spending more time glued to our Wiis and PS3s should be good news for gaming companies, but they are finding that money-conscious gamers are shifting away from the purchase of new games. According to The NPD Group, new game sales are lower this year than 2008. Instead, used games are at an all time high for sales in 2009 compared to data from as far back as 2006.

Another reason why new game sales could be down in 2009 is that there were many more blockbuster hits in 2008 than 2009. But blockbusters don’t necessarily make better games. As an interesting side note, 34% of those who said they are playing more games this year than the main reason is ‘liking the games more this year’.

What about you? Are you spending more or less time playing video games, or have moved on to twittering and free entertainment mediums instead? If you are still gaming, are you spending more on purchase of used games or subscribing to rental services? Are there any tricks that you have that can help cut down on spending with video games? Let’s hear them!