Posts Tagged ‘tiger bread’

Tiger Bread is dead. Long live Giraffe Bread

January 31st, 2012 16 Comments By Andy Dawson

giraffebread 300x184 Tiger Bread is dead. Long live Giraffe BreadLast June, we ran a story about a 3-year-old girl named Lily, who had written to Sainsbury’s, asking them why their Tiger Bread was thus named when it looked more like the markings of a giraffe than a tiger. A fair point, and the supermarket rewarded Lily for her cleverness with a nice reply and a £3 gift card.

For some reason that we can’t quite fathom, the story has gone megaviral across the internet over the past few days, with almost 25,000 people visiting the original Bitterwallet story for our take on it.

Better still, Sainsbury’s have today announced that they’ll be acting on young Lily’s advice and changing the name of their Tiger Bread to Giraffe Bread. If the change proves popular, the new name will stay – and we assume Lily will get a royalty for every loaf sold? Yes? YES? Hmmm….

Supermarkets have far more important things to do than entertain silly questions from three year olds. Although it’s not really a silly question that Lily asked, and Sainsbury’s wholeheartedly agreed (click to see the full-size images).

This is the sort of simple customer service that wins over a customer for life. We’re off to buy a hat so we can doff it in Sainsbury’s direction.

Tiger bread 1 334x500 Renaming tiger bread giraffe bread is a brilliant idea.

tiger bread 2 332x500 Renaming tiger bread giraffe bread is a brilliant idea.