Posts Tagged ‘social media’
This is part of a drive to get every US branch connected to its customers via social media.
While there’s no date of when the UK end plan on doing it, the move will make the burger empire the biggest brand on Facebook.
It will also allow branches to engage directly with problems that customers might have. They’ll probably start wishing you Happy Birthday and butting in on your posts too.
At the moment, in the UK social media consists of bitching about McDonald’s UK and then getting redirected to the branch in question and, should you still be feeling arsed, email the manager directly.
McDonald’s has already rolled out 7,000 pages so far, with a further 7,500 to follow by the end of the year. It will also launch Twitter accounts for individual restaurants.
In a bid to talk the most gunk about a thing ever, David Martinelli, US digital marketing manager at McDonald’s, said the goal was to speak to customers in “real time”.
“Fourteen thousand five hundred pages – we know that’s a lot of pages to get up and running, but we know the customer’s journey doesn’t end at the restaurant. We wanted to connect to them in the place they’re at and deliver that relevant content. It’s important to be part of the conversation and really understand what’s being said, and then join the conversation.”
“We have hundreds of stakeholders that are playing role in launch of this and it’s been a journey bringing them along with us to fully understand the impact on the business.”
He’s said ‘journey’ twice, like he’s on X Factor or something. McDonald’s US will support the new pages with paid ads at a local level, plus activity on other social media outlets.
So grabbing a cheeky Big Mac when you’ve been on the pop is a ‘journey’ now. Fancy that!
Outdoor clothing vendor Hawke & Co caused a mild stink on Twitter after getting a bit lively with a customer who had made a complaint to them.
A chap called Christian Conti posted a tweet (in a way that everyone on his feed could see, which is wildly irritating as it is) moaning about a cancelled order and the company’s failure to apply the discounts they’d promised. Instead of saying sorry, whoever was running the Hawke & Co account preferred to get their snark on.
Conti tweeted: “Ordered from @hawkeandco and had my order cancelled and they wouldn’t honor the discount on other products. Big fat Do Not Recommends!”
Hawke & Co replied: “@cconti We’re sure your 320 followers will understand.”
Of course, Hawke & Co deleted the remark, but not before everyone on Twitter had a laugh at the whole thing.
Daniel Montelongo, Hawke’s director of marketing and branding, apologised: “I would like to apologize to Christian (@cconti) and to all our customers for the exchange that occurred on the behalf of our brand. The exchange (publicly and in DM) strictly does not express the views or practices of the Hawke & Co brand. We value every one of our customers for who they are, not for their pull or any other attributes, nor do we encourage exploitation for publicity.”
The best thing about this whole episode is that it gives us the chance to share the following video – any excuse really. Warning – there’s industrial language.
An American who was visiting London, decided to pop into a branch of Waterstones to look at some books. However, he was so engrossed in his shop that he didn’t realise that all the customers had left and the staff had gone home for their chicken kievs and locked the building.
The staff, naturally, didn’t notice him either.
The Texan spent all night alone in the empty shop, sending out a tweet or two while he was there. Of course, it wasn’t long before #waterstonestexan was hatched up and everyone jumped on it.
Some people were less concerned and thinking more about consumer hacks. We suspect Bitterwallet readers wouldn’t need telling to get their loyalty cards swiped throughout the night.
Just after midnight, the Texan was freed from the Waterstones shop, presumably after helping himself to a coffee from the cafe in the store and creasing the spine on some books just to annoy future customers.
Great. Now people will not only spam you with photos of their lunch, but they might expect you to chip in for the bill now.
Group BPCE will operate the cash transfers through the S-money subsidiary. Olivier Gonzelez of Twitter said: “We warmly welcome this innovation developed by Groupe BPCE and the service it provides to Twitter users in France by integrating its S-Money service into a live, public, conversational dimension characteristic of Twitter.”
Jean-Yves Forel, the banks CEO, said they would become the bank to offer a service like this, “where they can transfer money with a simple Tweet” which “opens up a whole new range of payment possibilities on the social networks.”
Of course, with loads of problems with virtual currencies, and hackers having the time of it causing social networks and the like endless problems at the moment, there’s a lot of security concerns around transferring money on Twitter.
Either way, looks like Twitter are very keen on getting money changing hands through their system, as they’ve been experimenting the ability to buy things through them with ‘Twitter Buy’ and, if this payment service works in France, they’ll be rolling it out worldwide. As we all know, there’s good money in being a middle man in the world of finance.
The social network is exploring creating online “support communities” that would connect Facebook users suffering from various ailments. A small team is also considering new “preventative care” applications that would help people improve their lifestyles.
This will work well then. A sort-of social network equivalent of putting a symptom into Google and finding out you have minutes to live and will dissolve into a fleshy moss.
Healthcare has historically been an area of interest for Facebook – mainly updates of “I’m not well” – but it has taken a backseat to more pressing products.
Somehow, Facebook noticed that people were searching the site for advice about diabetes. BECAUSE YES YOU GO TO FACEBOOK FIRST. But this appears to be the future, as people are increasingly going a bit TMI on networks.
Chief executive Mark Zuckerberg may step up his personal involvement in health. Zuckerberg and his wife Priscilla Chan, a pediatric resident at University of California San Francisco, recently donated $5 million to the Ravenswood Health Center in East Palo Alto.
It remains unclear whether Facebook will moderate or curate the content shared in the support communities, or bring in outside medical experts to provide context.
Now, we know what you’re thinking – Google already have a number of products that fulfil this criteria. However, if there’s one thing Google do well, it is to just throw out a load of products, delete old ones and ostensibly throw stuff at the wall and see if any of it sticks.
Google already have Google Hangouts and G+, but it seems they want to rip-off WhatsApp, Facebook Messenger and Kik with their own thing, which interestingly, won’t make it mandatory to use a Google login.
A Google spokesperson said the company did not comment on speculation. They then sulked off to their boss saying “Gaffer – they’ve rumbled our plans! WHAT ARE WE GOING TO DO?!”
Either way, looks like Google will be jumping on the instant-messaging bandwagon, but with so much competition out there already, can anyone actually see themselves using it?
Who is the most annoying though? Is it keep-fit freaks? Is it people who like to share aspirational messages about lightness and well-being? Is it people who fancy themselves as political tastemakers who post overly long dribblings about something they clearly have very little grasp on?
Apparently, it is lovey-dovey couples who boast about their wonderful relationship or parter who really get everyone’s ire up the quickest.
A survey showed that 26% of respondents said they were pig-sick of seeing sickly sweet messages relating to someone’s other half.
“There is nothing worse than going on Facebook and seeing someone gushing over their boyfriend or girlfriend,” one of the people surveyed by promotionalcodes.org.uk. “It’s so unnecessary, why can’t couples just text that sort of thing to each other? Or better yet tell them to their face.”
22% also hated those who brag about their lives, while 19% said it was those who post too many updates who really make them feel stabby.
Another respondent said: “I hate people who use Facebook just to boast about how perfect their life is. They share information just to brag about how great things are for them. It makes me want to hit the unfriend button every time I see it.”
Also high up the gripes were people who moan too much, animal lovers, fitness fanatics and stalkers. Stalkers there, not as bad as people who are in love.
So that means Pele would have to be on Facebook as Edson Arantes do Nascimento and anyone who is better known by their nickname would have to go under their real name. Looking at you David Bowie.
One of the things that caused controversy around this was the fact that drag queens were getting rough-housed into using their birth names and, of course, an simpleton can see why that would be a sensitive issue. There was a campaign to change the policy after a group of drag queens and LGBT groups pointed out that this ‘real name’ rule could well compromise the privacy, health and safety of many, including people surviving domestic violence and immigrants.
And Facebook, after a lot of people shouting at them, finally saw it from another point of view and apologised.
They said the whole thing was a big misunderstanding and that, after a meeting, Chief Product Officer Chris Cox issued an apology on his own Facebook page.
“In the two weeks since the real-name policy issues surfaced, we’ve had the chance to hear from many of you in these communities and understand the policy more clearly as you experience it. We’ve also come to understand how painful this has been. We owe you a better service and a better experience using Facebook, and we’re going to fix the way this policy gets handled so everyone affected here can go back to using Facebook as you were.”
“Our policy has never been to require everyone on Facebook to use their legal name,” he added. “The spirit of our policy is that everyone on Facebook uses the authentic name they use in real life.”
Of course, there’s been adverts on IG over in That America since last year, but now, we all get the chance to gawp at sponsored posts so someone in a meeting room somewhere, can say that people are ‘engaging with the brand’ in an ‘impactful way’.
This week, users will see the Facebook-owned app showing off adverts for Waitrose, Rimmel, Channel 4, Starbucks, Cadbury and Estee Lauder and, if any of these companies have any sense, they’ll focus on photos of pizzas or things that look like holiday snaps, seeing as that’s what most people lose their baps over.
“We are giving brands an opportunity to sponsor their posts and deliver them to a much wider audience,” Instagram’s global head of business and brand development James Quarles said. “We are starting with brands who already have a very strong presence on Instagram. We want this to be a natural experience, like the way people consume high-quality ads flicking through a magazine.”
There’s 200m active users on IG, who have posted over 2o BILLION photos, so it is obviously worth taking note of if you’re trying to flog your wares. In America, it has been reported that brands have been willing to pay between $350k and $1m for a month-long campaign.
Companies won’t be able to upload videos (yet) and users will be able to comment and like the photos. They’ll also be able to hide them if they’re not relevant to you. You might want to press ‘hide’ on every single advert. That’s entirely up to you.
James Quarles says: “We are partnering very closely with creative agencies, with the brands themselves, and sometimes with freelance photographers who are already great community members,” adding: ”We think that the consumption – when people are sitting, scrolling through their Instagram feed in this relaxed moment – that is consistent with taking your favourite magazine and flipping through pages, having images that capture your attention.”
“Some are advertising, some are editorial, and some are in between. And this is what people most associate with Instagram: beautiful images. People curate their feeds so carefully on Instagram: they choose photographers, celebrities and friends, which is much more consistent with a creative context.”
“We want to create an environment that’s authentic, transparent and honest. We are trying to be really slow, measured and thoughtful,” said Quarles. “We are going to go slow, and we are going to learn. At the start, it’s a very slow introduction to the market, to help people understand what it looks like. We’re very much in a learning mode, but we think we’ve struck a great balance in the States.”
So there you have it.
Here at Bitterwallet, we’ve clearly been letting you readers down by not asking the big, important questions that concern all consumers and bargain-lovers.
Chat Magazine have been showing us how it is done, with the fabulous question over on Facebook: “You can have £1 off anything, what would it be?”
Some of the answers were very enlightening. One Chat fan said “fruit!”, while another excitingly added “margarine”. One cheeky scamp said “oooh anything from Poundland”, which in turn prompted loads of another people to say almost the same thing, while another impishly added: “A pound off my boobs lol”
Another added, seemingly from nowhere: “My kebab that should be here n e min…..i deserve it!”
Anyway, seeing as we’re not engaging you, if you’d like to join in the fun and not in any way go a make a mockery of the whole process, you can click here to visit the Facebook update.
For the record, we’d like £1 off dildos.
Google are said to have quietly snuffed out the service, which demands you tell it everything during the sign-up process, and then chains itself to your radiator* (*every move on the internet).
Now when you create a new Google account, there’s the option of signing up for a G+ account. And now, you can instead use the new “No thanks” button, and they’ll be on their way.
It doesn’t mean the end of the network, oh no, it’s suggested that they will continue to perservere with it, and improving aspects such as Google Hangouts.
But it sort of gives the idea that Google may not be arsed at foisting it on people willy nilly, and accept that it will never be the level that Twitter and Facebook enjoy.
However you can carry on ignoring it as usual, but it may hamper you leaving app reviews and uploading videos to YouTube and that.
A Google spokesperson said: “We updated the signup experience in early September. Users can now create a public profile during signup, or later, if and when they share public content for the first time (like a restaurant review, YouTube video or Google+ post).”
It looks like Bebo is back. Back. BACK.
The apparently dead social network posted a teaser video on YouTube last week, which gave the impression that it was an app.
The ad – bugling itself as ‘#Bebo – probably not for boring people’ (hark at them), illustrates how users are able to create avatars for their messages.
LET’S LOOK AT IT
Also, the whiteboard feature will make a return, with users able to send drawings to each other. Remember that Draw Something thing?
It’s still in its infancy of returning, but while the mothership has lain dormant, the company has launched Blab, and plans another two releases later this year, including something called Hug.
At one point, Bebo was the third largest social network behind MySpace and Facebook, and then sold to AOL for $850 million. It was brought back by the couple who originally owned for a mere $1 million after it went bankrupt.
That’s some good businessing.
As part of London Fashion Week, on Sunday (September 14th), their looks will be seen on their social media channels before the likes of the front row of mostly bored looking F-listers get a gander.
Five of Topshop’s users will be filling up the social media channels with the wares and exclusives available in the range.
The high street giant has also turned to Instagram to deliver content around the show. Five users of the platform have been chosen to populate Topshop’s social channels and website over the course of the week.
Their content, alongside other posts and pictures from fans who use the hashtag #TOPSHOPWINDOW will be pulled in to a custom-designed installation in the window of Topshop’s flagship store on Oxford Street.
There will be an interactive digital mosaic type-thing acting as something of a livestream of the show, and anyone can dig what they see and walk in and get it.
A lady named Nicola Mendelsohn, VP EMEA, Facebook said: “It’s such a trailblazing move to premier part of their SS15 collection on Facebook and off the runway, and further demonstrates Topshop’s bold use of digital to reach fashion lovers around the world and offer them a truly unique way to interact with the action from London as it happens.”
That Sir Phillip Green is keen to make Fashion Week more of an accessible thing to his punters: “This season, the strength of our social community allows us to be the first brand to debut looks from a catwalk collection on a social network granting unprecedented access online”.
“I believe that enabling Topshop’s fans to view key looks from the collection before our industry insiders is a real revolution – and one that we are proud to pioneer.”
The new look video will now add a new view counter so that the narcissists can find out their “digital reach” or some such bollocks.
The company claims that the soon-to-be-rolled-out feature will allow both those who have posted the video as well as those who are viewing it to see how many people have viewed a particular clip. The view counts will be displayed next to the ‘like’ and ‘comment’ area.
This is similar to the view counter on Vine, where people find out quite quickly how unpopular they are and just how few people are looking at their videos, for maximum despondency.
Facebook is also reportedly testing another feature on mobile that will suggest related videos after users finish watching a clip.
They’ve not said anything about fixing the autoplay videos, which is running up needless bills and gobbling data where you’re away from a WiFi connection, but there you go.
The anticipation when ordering fast food is unbearable. You order your food and get hungrier and then realise that, if they bugger your order up, you’ll be so starving by the time it comes that you’ll probably eat it, even if it is a dish of raw chicken thighs.
Well, one scamp ordered a pizza from Domino’s and opened the box and got a nasty surprise!
The surprise for @SadderDre was that he can be prone to bouts of thundering thickness. He thought Domino’s had send him just the base of the pizza, but that wasn’t the case.
We can only be thankful to this young fella that he partook in this query in public, just so we could all see and snort with laughter at his daftness.