Posts Tagged ‘pepsi’
Fans of Back to the Future will know that October 21st 2015 is a special date – basically, Marty McFly went there. And yes, this is the real deal, not some ‘shopped job which has changed the date.
With that, a lot of people will be kicking their marketing teams into action. Pepsi, who star in the film, have been at it, and are recreating their bottles that star in Back To The Future II.
At the moment, it looks like it’ll be US-only, which is rubbish. That could change, mind you.
PepsiCo’s senior director of marketing, Lou Arbetter, said: “So we wanted to take advantage of the fact that Marty travelled to the future, to this month, and wanted to actually come out with the product.”
Each bottle will also come in a furnished case, which means it’ll probably be expensive and one for hardcore fans only. The lads down the comic book shop will be wetting themselves over this, and if you’re at New York Comic Con this week, Pepsi will give you a Back To The Future Pepsi bottle if you’re one of the first 1,5000 people there dressed up like Marty McFly.
We’re looking forward to a portaloo company doing a Jurassic Park marketing stunt. Anyway, here’s the bottle from Back to the Future II…
…and here’s Pepsi’s adverts about it all…
Coca-Cola are getting rid of a load of staff. Around 1600 and 1800 employees of their 130,600 staff – including 500 from its HQ – around the globe will become job-free as the fizzy beverage giant restructures its business.
A statement, by an email, said that the company will “continuously look for ways to streamline our business,” before going on to say that it did not “take decisions about job impacts lightly.”
“We have committed that we will ensure fair, equitable and compassionate treatment of our people throughout this process,” the statement continued.
If only they were as compassionate about all those South American villages that they [comment redacted under legal advice] eh?! Anyway, this is the latest saga in the fizzy drinks war, as lifelong arch rivals Coca-Cola and PepsiCo start to feel the wounds of people fleeing their products. Coca-Cola had already mentioned they wanted to drop costs by $3 billion as it is.
The announcement came as the company reported disappointing revenue for its third quarter, with global beverage volume up just 1%.
The rivals have new rivals in the form of flavoured waters and energy drinks, that seem to do that ‘hidden sugars’ thing quite well under the myth of healthier solutions, but still will rot your insides and make you obese regardless.
It’s the latest blow, as the Yanks have been wanting special taxes levied at it to try and stop people drinking the stuff. But then you can buy guns quite freely over there and they seem to do more damage as a whole, so, you know, time for some perspective people.
In Japan, Pepsi do all manner of crazy things. Remember the Pepsi flavoured crisps? Well now, they’ve released a Pepsi drink that tastes like strawberry milkshake. That’s not some strawberry milkshake with Pepsi branding – that’s a glass of cola that tastes like fruit and milk.
In the past, Pepsi have given the world Ice Cucumber Pepsi, Salty Watermelon Pepsi and other completely baffling things in a bottle.
If you’re in Japan in December, then this latest concoction will go on-sale on December 9th and, it goes without saying, those who have tried this drink (it was previously on-sale in 2011) say it is fantastically sweet.
Which drink dissolves a mouse the quickest remains to be seen.
You’ve got to hand it to Pepsi for creating a pretty cool World Cup marketing ploy – a vending machine that dispenses freebies if your footie skills are up to scratch.
The #futbolNow interactive drinks dispenser is fitted with motion sensors that track your movements as you try to play keepy uppy with a virtual Messi, Van Persie or David Luiz. If you can keep the ball in the air for 30 seconds and face a series of skill challenges you can earn bonuses – including a free Pepsi Max.
Pepsi have toyed with interactive vending machines before, including one which allowed you to buy drinks for your friends via Facebook. But this is a lot more fun.
So expect to see a lot of slack jawed people in front of vending machines this summer, jiggling about and making arses of themselves in public for a free can of pop.
We’re sure failed attempts will go viral, and there’ll be a few lols when a fat lad hits the deck and ends up with his head wedged in the drinks drawer…
Pepsi have dropped a huge clanger with their choice of word and typeface, seemingly pushing a drink called ‘rape’, just like the Nathan Barley mag ‘SugaRAPE’.
Next week, Coca Cola will have to do a Rohypnol version of their can of tooth rot.
Over in wacky ol’ Japan, Pepsi-flavoured Cheetos have been launched. Sadly/mercifully, it doesn’t look like these crisps will be appearing on the shelves of our newsagents any time soon.
When asked if the Cheetos flavour will be released in the US, a Frito-Lay spokesperson said: “The answer is no.”
Of course, we’ve had our own weird crisps. Who remembers hedgehog flavoured crisps (which were made after the inventor apparently interviewed some gypsies and tried to recreate the flavour) and Fairfield’s ‘Butter & Mint’ crisps?
When Pepsi redesigned their logo a while back, you inevitably didn’t think too deeply about it. After all, it is just some logo with nothing much to it, right?
Wrong. This has insane levels of pretentious horsepiss surrounding it which cost millions of dollars of research, design and clearly making stuff up. An internal document from the branding company surfaced which includes Pepsi’s relationship to the Earth’s Geodynamo. Look!
There’s also nods to Yin and Yang, as well as links to DNA and all manner of bollocks. The 27-page document, titled “BREATHTAKING Design Strategy,” had to prove how amazing the new logo was and talked about the ‘Golden Ratio’ and more.
Seriously. Someone with a chequebook at Pepsi bought the notion that this logo has something to do with feng shui, the theory of relativity, Mobius Strips and the whole of the universe.
To see the whole breakdown, have a look at Gawker’s report here.
Coca-Cola is one of those companies that you always assume will be top dog in their field, however, things aren’t going so well for them (relatively). In a bid to regain interest in the brand, they’re re-releasing Vanilla Coke after a 6-year absence.
The company claims that there’s been a “noticeable” demand from fans of the drink, which means we’ll soon be flooded with social media adverts, billboards and TV spots telling us how wonderful their pop is.
Zoe Howorth, Marketing Director for Coca-Cola Great Britain says: “There has been huge consumer demand for the return of Vanilla Coke so we were really excited about bringing back the variant to the Coca-Cola family. It’s the product that consumers ask us to re-introduce most frequently and we’re excited to be able to do so, whilst marking the tenth anniversary of flavours.”
No shouts for Tab Clear, that astronauts drink? Either way, this has come about for one reason: Pepsi are stealing a march them.
Sales of all variants of Coca-Cola fell 3.3% during the year while all the Pepsi variants increased by 7.4%. Advertising has been key, with Coca-Cola looking outdated with their dreadful Diet Coke abs-verts, while Pepsi have tuned in with ver yoof, utilising the popularity of Beyonce, Nicki Minaj and successful music marketing ‘Live for Now’. Cross promotions with Doritos have also tapped into our need to want to stay inside, away from that dreadful weather.
Pepsi are also outperforming Coca-Cola in pubs and clubs… so is Vanilla Coke really going to make a dent in Pepsi’s sales?
It seems that we need to face up to the fact that, in 2012, our soft drinks are trying to KILL us.
We’re still reeling from the news that a can of Mountain Dew will dissolve a dead mouse and now it has emerged that certain brands of orange juice will DESTROY YOUR TESTICLES. Unless, you know, you’re a woman and that.
Here’s the sciencey bit. Coca Cola say that it has found the presence of illegal fungicide in orange juice made by itself and its competitors. The dirty poison was used on Brazilian oranges but has made its way into US-based drinks.
They haven’t identified which drinks they believe the fungicide is on but say it is contained in “its and competitors’ currently marketed finished products”. These include Simply Orange and Minute Maid (made by Coca Cola), and Tropicana and Dole (made by Pepsi)
The fungicide in question is carbendazim, which can cause infertility and destroy testicles in high doses. We don’t know if the dodgy juice has made it to the UK or how much you’d need to sup before your balls fell off – that’s because it’s Saturday and there’s no one around to ring up and ask.
Be careful out there readers…
If you’re a fan of the Mountain Dew energy drink, we feel obliged to tell you that your tipple of choice may contain a dead mouse – but you’ll never know it, because it’ll have dissolved before the bottle even touches your lips.
That’s the potentially nuclear claim that Pepsi, makers of Mountain Dew have themselves made, after a punter alleged that a dead mouse tumbled out of a can of the stuff that he recently bought.
Ronald Ball of Madison County, US of America is suing Pepsi after claiming that he opened a can of Mountain Dew that he’d purchased from a vending machine, only to discover a deceased mouse when he began to drink from it.
Ball says he sent the mouse to Pepsi, who then destroyed it. He is seeking damages in excess of $50,000, although Pepsi are fighting his claim. Their argument, and get a load of THIS, is that the mouse would have dissolved in the drink had it been in the can from the time of its bottling until the day that Ball drank it. That’s right – your Mountain Dew may or may not have contained a dead mouse, but you’ll never know. Unless, you know, you can taste it. Which is probable.
As the old saying goes, you don’t buy a dog and bark yourself. But if you were going to try and do such a thing, your best bet would be to browse our daily round-up of the best bargains that are out there at the moment.
Sadly, there are no non-barking dogs for sale today – but you might find one over at HotUKDeals…
Cut-price fizzy pop is always a massive hit at HotUKDeals, generating tremendous heat whenever a bargain pops up (pops up – do you see what we did there?). Ironically, if you do heat up soft drinks, they generally taste disgusting.
It’s Pepsi’s turn to be in the limelight, and you’ll be able to get 24x330ml cans of the stuff for only £5.00 from tomorrow. That works out at only 21p per can, and no doubt most of you will sacrifice a can or two as you boil some up to see if you agree with us.
But your eyes and ears will perk up when you learn that it’s a massive 1.5TB (tittybite) SATA hard drive as made by the boffins at Seagate and that it comes with a THREE YEAR WARRANTY. Best of all, it could be yours for just £39.99. No wait, come back, there’s another offer to tell you about!
Finally an offer for those of you who like to put in a bit of work before you get your mighty savings. It’s one that will get you some Ariel stain remover powder or gel for as little as 27p. That’s a small price for a lot of stain removage.
There’s some voucher-printing and some complex instructions to follow that we don’t completely understand but just image the feeling of achievement that you’ll have once it’s all over and you’re removing stains like there’s no tomorrow.
(deals found by HUKD members nicster08, turbob and glitterz_2k7)
A couple of days ago we brought you some unusual Pepsi product placement – the world-famous fizzy brand aligning itself with a chicken owner’s workshop in Wenatchee, Washington, USA.
It fell fowl (foul) of some of you dear readers so by way of an apology, here’s proof that Pepsi have a history of, erm, slightly dubious advertisement placement…
Pepsi is one of the key sponsors of an annual fair in a US city called Wenatchee. Part of the deal is that Pepsi’s logo appears on all the vinyl event banners displayed across the city during the fortnight-long Apple Blossom Parade.
Some of the banners promote classic car rallies and craft shows or special offers for attendees. Then you have this. Somewhere in Pepsi HQ, a ‘brand executive’ is beating his face off the boardroom table:
This bizarre and extreme piece of footage has spewed out all over the web over the past 12 hours so we don’t see why we shouldn’t find a place for it in our own small corner of the internets.
Hailing from 1984 and released for the very first time courtesy of Us magazine, it’s taken from the Pepsi ad shoot where a pyrotechnic accident led to Michael Jackson’s hair catching fire. Most of us have heard descriptions of the incident over the years and have a image in our minds of how it must have looked, but it’s almost certainly an image that doesn’t tally with what really happened.
In truth, this is the moment when Jacko’s slow, terminal decline as an artist and a human being began. The painkillers he needed after picking up second and third degree burns here became the only constant during the second half of his life.
We’re not saying for a minute that if this hadn’t happened, Jacko would have settled down with a wife and three kids in a scene of ordinary domestic bliss, mowing the lawn at weekends and sharing the occasional beer with the neighbours. But this accident fucked the man up good and proper.
We’ll try and find a funny ad for you tomorrow. Promise.
Football football football. Is it the beautiful game or the stuff of nightmares? It can depend on how your team is doing at any given time, or if Jamie Redknapp is involved in the televisual analysis.
It’s also a damned expensive business – until now. Thanks to HotUKDeals, we’re going to help you take away some of the financial strain from the game. If you’re Scottish, Welsh or Irish, please accept our apologies and look away now…
Who’d like to watch England play at a cost of just £3? Better still, kids’ tickets are only a pound. Interested? It’s for England under 20’s friendly against Italy on Tuesday 31st March at QPR’s Loftus Road ground.
Up and coming stars like Kieran Gibbs, Daniel Sturridge, James Tomkins, Andy Carroll and Freddie Sears have all been named in the squad which makes it a great chance to see England’s next golden generation, the boys who will become men who will probably go on to fail in penalty shoot-outs over the next decade. More info here.
Now that you’re a confirmed member of the England army, you’ll need to equip yourself with a uniform. It’ll be your trusty badge of honour as your addiction grows and you find yourself going on midweek trips to Albania for European Championship qualifying matches.
Before you go to the under 20’s match, you can kit yourself out in a gorgeous red England away shirt, available here for the tiny price of a fiver. Before you know it, you’ll have the three lions tattooed across your face.
If you really want to do the under 20’s match on a tight budget, don’t get suckered into buying food and drink once you’re inside the ground – it’ll be subject to the invisible, inexplicable tax that all footy fans must pay if they fancy a pint or a balti pie.
If you want to stock up before you go, you can get 6 cans of 7Up or Diet Pepsi for a pound here and a 27-pack of two-finger Kit Kats for just £2.90 (11p each) here – smuggle your pop and Kit Kats in and give it the full two fingers to rip-off refreshment costs.
(deals found by covfox, Sheep87, sconto and garbage456)