Posts Tagged ‘pepsi’
The Pepsi logo: Lessons in outrageous codswallop
April 22nd, 2013 • 8 CommentsWhen Pepsi redesigned their logo a while back, you inevitably didn’t think too deeply about it. After all, it is just some logo with nothing much to it, right?
Wrong. This has insane levels of pretentious horsepiss surrounding it which cost millions of dollars of research, design and clearly making stuff up. An internal document from the branding company surfaced which includes Pepsi’s relationship to the Earth’s Geodynamo. Look!
There’s also nods to Yin and Yang, as well as links to DNA and all manner of bollocks. The 27-page document, titled “BREATHTAKING Design Strategy,” had to prove how amazing the new logo was and talked about the ‘Golden Ratio’ and more.
Seriously. Someone with a chequebook at Pepsi bought the notion that this logo has something to do with feng shui, the theory of relativity, Mobius Strips and the whole of the universe.
To see the whole breakdown, have a look at Gawker’s report here.
Flagging Coca-Cola re-release Vanilla Coke while eyeing Pepsi up
April 4th, 2013 • 11 Comments
Coca-Cola is one of those companies that you always assume will be top dog in their field, however, things aren’t going so well for them (relatively). In a bid to regain interest in the brand, they’re re-releasing Vanilla Coke after a 6-year absence.
The company claims that there’s been a “noticeable” demand from fans of the drink, which means we’ll soon be flooded with social media adverts, billboards and TV spots telling us how wonderful their pop is.
Zoe Howorth, Marketing Director for Coca-Cola Great Britain says: “There has been huge consumer demand for the return of Vanilla Coke so we were really excited about bringing back the variant to the Coca-Cola family. It’s the product that consumers ask us to re-introduce most frequently and we’re excited to be able to do so, whilst marking the tenth anniversary of flavours.”
No shouts for Tab Clear, that astronauts drink? Either way, this has come about for one reason: Pepsi are stealing a march them.
Sales of all variants of Coca-Cola fell 3.3% during the year while all the Pepsi variants increased by 7.4%. Advertising has been key, with Coca-Cola looking outdated with their dreadful Diet Coke abs-verts, while Pepsi have tuned in with ver yoof, utilising the popularity of Beyonce, Nicki Minaj and successful music marketing ‘Live for Now’. Cross promotions with Doritos have also tapped into our need to want to stay inside, away from that dreadful weather.
Pepsi are also outperforming Coca-Cola in pubs and clubs… so is Vanilla Coke really going to make a dent in Pepsi’s sales?
Is your orange juice threatening your manhood?
January 14th, 2012 • 8 Comments
This could be your testicle tomorrow.
It seems that we need to face up to the fact that, in 2012, our soft drinks are trying to KILL us.
We’re still reeling from the news that a can of Mountain Dew will dissolve a dead mouse and now it has emerged that certain brands of orange juice will DESTROY YOUR TESTICLES. Unless, you know, you’re a woman and that.
Here’s the sciencey bit. Coca Cola say that it has found the presence of illegal fungicide in orange juice made by itself and its competitors. The dirty poison was used on Brazilian oranges but has made its way into US-based drinks.
They haven’t identified which drinks they believe the fungicide is on but say it is contained in “its and competitors’ currently marketed finished products”. These include Simply Orange and Minute Maid (made by Coca Cola), and Tropicana and Dole (made by Pepsi)
The fungicide in question is carbendazim, which can cause infertility and destroy testicles in high doses. We don’t know if the dodgy juice has made it to the UK or how much you’d need to sup before your balls fell off – that’s because it’s Saturday and there’s no one around to ring up and ask.
Be careful out there readers…
[Gizmodo]
Pepsi claim that Mountain Dew dissolves dead mice
January 5th, 2012 • 13 Comments
'Squeak! Let me out!'
If you’re a fan of the Mountain Dew energy drink, we feel obliged to tell you that your tipple of choice may contain a dead mouse – but you’ll never know it, because it’ll have dissolved before the bottle even touches your lips.
That’s the potentially nuclear claim that Pepsi, makers of Mountain Dew have themselves made, after a punter alleged that a dead mouse tumbled out of a can of the stuff that he recently bought.
Ronald Ball of Madison County, US of America is suing Pepsi after claiming that he opened a can of Mountain Dew that he’d purchased from a vending machine, only to discover a deceased mouse when he began to drink from it.
Ball says he sent the mouse to Pepsi, who then destroyed it. He is seeking damages in excess of $50,000, although Pepsi are fighting his claim. Their argument, and get a load of THIS, is that the mouse would have dissolved in the drink had it been in the can from the time of its bottling until the day that Ball drank it. That’s right – your Mountain Dew may or may not have contained a dead mouse, but you’ll never know. Unless, you know, you can taste it. Which is probable.
HotUKDeals Of The Day – Tuesday 7th June
June 7th, 2011 • No Comments
As the old saying goes, you don’t buy a dog and bark yourself. But if you were going to try and do such a thing, your best bet would be to browse our daily round-up of the best bargains that are out there at the moment.
Sadly, there are no non-barking dogs for sale today – but you might find one over at HotUKDeals…
Cut-price fizzy pop is always a massive hit at HotUKDeals, generating tremendous heat whenever a bargain pops up (pops up – do you see what we did there?). Ironically, if you do heat up soft drinks, they generally taste disgusting.
It’s Pepsi’s turn to be in the limelight, and you’ll be able to get 24x330ml cans of the stuff for only £5.00 from tomorrow. That works out at only 21p per can, and no doubt most of you will sacrifice a can or two as you boil some up to see if you agree with us.
We move on from the glamorous world of fizzy pop and turn our attentions to the boring, fusty world of hard drives. It’s a dirty job but someone has to do it.
But your eyes and ears will perk up when you learn that it’s a massive 1.5TB (tittybite) SATA hard drive as made by the boffins at Seagate and that it comes with a THREE YEAR WARRANTY. Best of all, it could be yours for just £39.99. No wait, come back, there’s another offer to tell you about!
Finally an offer for those of you who like to put in a bit of work before you get your mighty savings. It’s one that will get you some Ariel stain remover powder or gel for as little as 27p. That’s a small price for a lot of stain removage.
There’s some voucher-printing and some complex instructions to follow that we don’t completely understand but just image the feeling of achievement that you’ll have once it’s all over and you’re removing stains like there’s no tomorrow.
(deals found by HUKD members nicster08, turbob and glitterz_2k7)
A couple of days ago we brought you some unusual Pepsi product placement – the world-famous fizzy brand aligning itself with a chicken owner’s workshop in Wenatchee, Washington, USA.
It fell fowl (foul) of some of you dear readers so by way of an apology, here’s proof that Pepsi have a history of, erm, slightly dubious advertisement placement…
Pepsi cry foul in small town sponsorship
May 7th, 2011 • 14 CommentsPepsi is one of the key sponsors of an annual fair in a US city called Wenatchee. Part of the deal is that Pepsi’s logo appears on all the vinyl event banners displayed across the city during the fortnight-long Apple Blossom Parade.
Some of the banners promote classic car rallies and craft shows or special offers for attendees. Then you have this. Somewhere in Pepsi HQ, a ‘brand executive’ is beating his face off the boardroom table:
Commercial Break: The advert that killed Michael Jackson
July 16th, 2009 • 17 CommentsThis bizarre and extreme piece of footage has spewed out all over the web over the past 12 hours so we don’t see why we shouldn’t find a place for it in our own small corner of the internets.
Hailing from 1984 and released for the very first time courtesy of Us magazine, it’s taken from the Pepsi ad shoot where a pyrotechnic accident led to Michael Jackson’s hair catching fire. Most of us have heard descriptions of the incident over the years and have a image in our minds of how it must have looked, but it’s almost certainly an image that doesn’t tally with what really happened.
In truth, this is the moment when Jacko’s slow, terminal decline as an artist and a human being began. The painkillers he needed after picking up second and third degree burns here became the only constant during the second half of his life.
We’re not saying for a minute that if this hadn’t happened, Jacko would have settled down with a wife and three kids in a scene of ordinary domestic bliss, mowing the lawn at weekends and sharing the occasional beer with the neighbours. But this accident fucked the man up good and proper.
We’ll try and find a funny ad for you tomorrow. Promise.
HotUKDeals Of The Day – Monday 23rd March
March 23rd, 2009 • 4 CommentsFootball football football. Is it the beautiful game or the stuff of nightmares? It can depend on how your team is doing at any given time, or if Jamie Redknapp is involved in the televisual analysis.
It’s also a damned expensive business – until now. Thanks to HotUKDeals, we’re going to help you take away some of the financial strain from the game. If you’re Scottish, Welsh or Irish, please accept our apologies and look away now…
Who’d like to watch England play at a cost of just £3? Better still, kids’ tickets are only a pound. Interested? It’s for England under 20’s friendly against Italy on Tuesday 31st March at QPR’s Loftus Road ground.
Up and coming stars like Kieran Gibbs, Daniel Sturridge, James Tomkins, Andy Carroll and Freddie Sears have all been named in the squad which makes it a great chance to see England’s next golden generation, the boys who will become men who will probably go on to fail in penalty shoot-outs over the next decade. More info here.
Now that you’re a confirmed member of the England army, you’ll need to equip yourself with a uniform. It’ll be your trusty badge of honour as your addiction grows and you find yourself going on midweek trips to Albania for European Championship qualifying matches.
Before you go to the under 20’s match, you can kit yourself out in a gorgeous red England away shirt, available here for the tiny price of a fiver. Before you know it, you’ll have the three lions tattooed across your face.
If you really want to do the under 20’s match on a tight budget, don’t get suckered into buying food and drink once you’re inside the ground – it’ll be subject to the invisible, inexplicable tax that all footy fans must pay if they fancy a pint or a balti pie.
If you want to stock up before you go, you can get 6 cans of 7Up or Diet Pepsi for a pound here and a 27-pack of two-finger Kit Kats for just £2.90 (11p each) here – smuggle your pop and Kit Kats in and give it the full two fingers to rip-off refreshment costs.
(deals found by covfox, Sheep87, sconto and garbage456)
HotUKDeals Of The Day – Tuesday 18th November
November 18th, 2008 • No Comments
Here’s today’s coming together of the beautiful people from HotUKDeals, dressed up all smart and offering forth their finest bargains like gifts for the infant Jesus. Y’all shizzle to the hizzle to the dizzle.
Remember Buffy The Vampire Slayer? It was a while ago so it’s all a bit vague now, but wasn’t she kind of like Kerry Katona, only American and with lasers in her fingers instead of frozen sausage rolls?
Ah well, if you want to remind yourself what it was all about, the entire series can be had in DVD box set form for a ghost-busting £49.99. Sausage rolls are available from a wide range of sources at significantly lower prices.
(Deal found by amibees)
Pepsi’s New Logo Costs Hundreds of Millions to Avoid Obama Copyright
October 29th, 2008 • 8 CommentsPepsi just rolled out their new 2008 new logo after five months of redesigning:
If you thought the £35,000 spent by Norfolk Police on their new logo was bad, this new Pepsi logo will total a cost of hundreds of millions of dollars worldwide. Frank Cooper, Pepsi’s VP said:
“By making the logo more dynamic and more alive … [it is] absolutely a huge step in the right direction.”
Sure thing, Frank. The new logo certainly moves Pepsi in the right direction. Down and out.
Here are some new bottle samples [underconsideration].
So that’s what a multi-million dollar redesign gets you. But there may be a reason for the logo rebranding after all. Notice the similarity between these 2 logos?
For those that have been living in a hut in the middle of a forest, that’s Barack Obama’s logo on the right.
The similarity was mostly ‘accidental‘, but Pepsi’s PR may have taken the similarity into consideration before deciding to do tilt the Pepsi logo and get rid of the lighting gradients. Bearing in mind, Pepsi was first, and there’s very little link between Pepsi supporting Obama.
Having said that, instead of spending hundreds of millions on a logo my 5th grader cousin could draw when she 10, if they just renamed the world’s 2nd best carbonated drink to “Obama Cola”, it’d probably make them even more money.
Digg this if you like it.
[Adage]
