Posts Tagged ‘make up’
Do you like putting human urine on your face? How about rat poo? Do you want to daub yourself with a mixture of the aforementioned, especially when it is mixed together with arsenic? If you’re into that, you should totally buy a load of fake make-up.
If not, then the police are saying that you should avoid fake beauty products, which are being sold all over Britain.
A campaign has been launched called ‘Wake Up – Don’t Fake Up’, which aims to warn consumers about the fake beauty product industry, which is reportedly worth £90m a year. This isn’t some dodgy person flogging counterfeit perfume out of a suitcase on a street corner – thanks to the internet, these products are everywhere.
Sadly, consumers are being conned as, online, you can’t hold the product to see inspect it and stock images are being used with these knock-off goods, so they look like the real deal.
The police’s lab tests have shown all manner of horrible stuff in them. Fake perfumes have been tested and, in them, they’ve found cyanide and urine.
Many counterfeit cosmetics are made in unsanitary factories, which means whatever vermin is creeping around there is taking a dump in the products, which you then wipe all over your face. Not cool.
Something is being done about this, though – in the last 18 months, the Police Intellectual Property Crime Unit (PIPCU) has suspended more than 5,500 websites which were flogging fake-up, and they seized more than £3.5m worth of products.
Detective Superintendent Maria Woodall said: “Many people don’t know about the real dangers counterfeit beauty products pose to their health. That is why this week we are urging the public to Wake up – don’t fake up! Criminals are exploiting every opportunity to fool customers into buying counterfeits in order for them to make some quick cash – putting people’s health, homes and lives at risk.”
“Beauty products are meant to enhance your features, however the fakes can in fact do quite the opposite. Our general rule is: if it seems too good to be true then it probably is.”
Well, Halloween is coming up and even if you don’t part-time it on the dressing up all hot tramp-ly, one of the best product tie-ins ever is here for you.
Yes, MAC Cosmetics are bringing out a Rocky Horror make-up range!
It all looks a bit amazing really, and allows you to finally channel your inner interplanetary transexual. You perv. All the men reading this are wearing stockings under their trousers as we speak (the reverse doesn’t really work as well)
Or it could be your idea of Hell and the very worst thing ever, but at least the market in singalong musical dressing-up will be catered for.
Anyway, it’s out October 2nd.
Some make-up adverts are photoshopped to the point where they mislead the public – who’d have thought THAT, eh readers? Despite it being obvious to anybody with eyes, nobody has held the cosmetic industry to account for its snake-oil style practices. And since it’s the Advertising Standards Authority (ASA) that has upheld a complaint against them, that’s still the case – but at least they’ve delivered a short, sharp kick to the balls.
L’Oreal used the mug of Julia Roberts to promote Lancôme’s “Teint Miracle” foundation, stating that it “recreates the aura of perfect skin… instantly complexion appears naturally bare, beautifully flawless and luminous.” MP Jo Swinson quite rightly pointed out that the photo of Julia Roberts appeared to have been photoshopped within an inch of its life, and therefore using it to promote the product was a nonsense.
How did L’Oreal defend the accusation? By saying that the photographer has used “a lot of light, which was flattering, and reduced the appearance of imperfections by giving the image a soft focus and lower resolution”. Not only that, but that they “maintained the ad provided an aspirational picture of what could be achieved by using the product.” You know – “aspirational”, as in something that might be achieved but isn’t necessarily real or obtainable.
Since L’Oreal decided not to share the detail of its post-production technique, the ASA upheld the complaint and found the ad misleading. The company did share more information for another complaint upheld by the ASA concerning a similar advert featuring model Christy Turlington promoting an anti-aging product. L’Oreal UK admitted the photo had been “digitally retouched to lighten the skin, clean up makeup, reduce dark shadows and shading around the eyes, smooth the lips and darken the eyebrows”. Well that’s ok, then.
The average British woman spends over £130 every year on cosmetics. That works out at around £8500 on cosmetics over their lifetime, according to an older poll by Debenhams. This figure excludes cosmetic treatments such as botox and fillers, which have interestingly remained recession proof, along with basic cosmetic items.
In fact, the recent recession is seeing an increase in the sales of ‘affordable’ cosmetic products, such as foundation and lipsticks. This however is no new phenomenon. ‘The Lipstick Effect’, was a term coined during the Great Depression, which saw cosmetic sales rose from 1929 to 1933 by 25%, despite a flat economy. The theory behind why the cosmetic market remains somewhat recession-proof is that glum consumers prefer to spend money on small luxuries during times of economic or emotional turmoil. Even after 9/11 in the US, lipstick sales were recorded to have doubled.
So are we looking at history repeating itself with The Lipstick Effect of 2009? Surely, the Ferrarris and designer dresses remain in show rooms and shop racks, so why aren’t women feeling the pinch when it comes to looking ’10 Years Younger’?
Beauty and youth has been linked to success for decades. As shown in a study by Nicolas Geugen (2008), women wearing make-up were quicker to attract a man, and attracting more men probably provide an economic advantage (unless they are a banker).
But does this still justify for the money spent which perhaps should have been saved for the rainy day? Here are some tips from bargain hunting girlies suggesting how to find good make-up for cheaper in tough times:
- Shift to the lower end of the market—good quality products can be found at mass consumption retail outlets at quite cheap prices. Make-up is not only the preserve of the rich.
- Watch for sales and BOGOF deals— many stores offer packages such as free gifts which can come to at least £30. For example, buying a perfume can earn you enough free mascara, lipstick or moisturizer to last months.
- Check out various websites like HUKD for discounts and freebies. For example, you can get a free Nivea cream sample tin, or Gloves Off Nail Varnish for £2 or £3 off Selected Maybelline Cosmetics
As a side note, for the female BW readers, do you feel that you really get ‘what you pay for’ when it comes to spending money on anti-aging skin creams, botox, and cosmetic products? How do you justify and rationalise the money spent, especially in current times?
(thanks to olavs, pablo25, and 360 parker for deals above)