Either advertising planners are rarely aware of the content that appears on the billboard space they sell, or this is deliberate. It’s probably the former, but it’s nice to think it’s the latter. Or perhaps it’s a case of Cheryl Cole making a refreshingly honest admission to counter the revelation she used hair extensions for her L’Oréal commercials.

This juxtaposition of statement and form was spotted near Saint James’ Park in Newcastle by Bitterwallet readers Gaz and Robbo from NUFC blog ShiteSeats.co.uk:

“For the record – we love Cheryl and think she’s a great ambassador for the region. She’s just not the sharpest tool in the box.”