Posts Tagged ‘kulula airlines’
Sporting events are great aren’t they? Mankind’s pointless physical endeavours are captured on a million cameras so we can all sit around, burping cheap booze and yelling at our screens telling them how to do whatever it is they do better.
However, away from the fun and pain of the sporting arena, The Big Sporting Festival can be a horrible, nasty, needy place with big-ass companies and sporting governing bodies losing all semblance of humour. The latest culprit is FIFA who have banned an advert from a South African budget airline.
Kulula.com (probably thrilling at all this knock-on publicity) put out a tongue-in-cheek advert which saw FIFA complaining that they’ve infringed their trademark during the build-up to the 2010 World Cup.
What kulula.com’s ad did was to, with a wink and a nod, described their firm as the “Unofficial National Carrier of the You-Know-What” alongside pictures of stadiums, vuvuzelas and footballers and the like (you can see it on the right of this article).
The BBC said that FIFA reckon that the airline could not use football related symbols, going as far as saying that even the words “South Africa” weren’t permitted. Unbelievable Jeff!
Of course, FIFA refute this (in an official statement): “For the record, Fifa did not tell Kulula that they could not use soccer balls, or the word ‘South Africa’, or the Cape Town stadium, or the national flag or vuvuzelas.” The adspot breached South African law “by seeking to gain a promotional benefit for the kulula brand by creating an unauthorised association with the 2010 Fifa World Cup”.
It’s not the first time a sporting governing body has pulled a trick like this. A restaurant in Vancouver called The Olympia was asked to stop using the name – a name they’d had for 20 years – by the twats that run the Winter Olympics. Companies really are joyless bastards aren’t they?
Anyway, you’re probably not arsed about all this legal gubbins and are really wondering what the shitting crikey a vuvuzela is. Well, it’s a South African plastic trumpet used by football fans. Now piss-off. The World Cup kicks off in South Africa on June 11th.
Kulula is a South African airline who wanted their airline’s livery to stand out, so they combined the Dummy’s Guide to Aviation with bright green – voila! Not only does the new look provide passengers with a checklist to ensure nothing important has fallen off the aircraft, but even the location of the black box is identified, saving time and resources in the case of a major air disaster:
Turkish Airlines could learn a thing or two from Kuwala’s eye-catching makeover, who also let graphic designers loose on their fleet. Instead of fancy new livery or a nice logo, however, they inadvertently created a new type of aircraft: