Posts Tagged ‘google tv’
Internet giant, Google, is going to start making inroads into the UK television market with the launch of its first product in July. And it’ll be made by Sony.
Basically, the TV will – aside from allowing you to watch telly – enable users to browse the internet, play games and watch videos and all that jazz, to give us all ‘smart TV’. It’s the last bastion of entertainment that hasn’t been ‘revolutionised’ by the advent of the internet.
Google will launch the internet TV set-top boxes that will be priced £200-£300 from 16 July. It’ll be based on the Android platform and, immediately, you can imagine it’ll be great for apps such as iPlayer and YouTube. That said, Google TV has not performed well in the States.
Suveer Kothari, Google’s head of global TV distribution, said this launch was “the beginning of a long journey” for the company’s TV ambitions in Europe. ”We think there’s going to be huge benefits from bringing the internet to TV. Google TV attempts to address the problem that there’s not really a great experience to access the internet on your TV screen, which is a similar problem we saw in the smartphone market five years ago.”
But before he reveals the fine details of it all, the basic upshot is that it will allow you, the Google TV user, to toggle between regular TV viewing and internet browsing on your telly with a single click, without having to faff around with changing over cables and suchlike tomfoolery.
There’ll also be easy access to catch-up services such as BBC iPlayer and the ITV Player, and a high-definition version of YouTube so you can catch up with videos of cats. Better still, this mind-blowing futuristic TV service will be controllable by your smartphone instead of the old fuddy-duddy method of using a remote control.
We’ll bring you more info as soon as Schmidt spills it from out of his Googly facehole later on…
YouTube has been experimenting with streaming live broadcasts for some time now; the Google-owned site began last year with concerts and cricket matches from the Indian Premier League. Next up? More sport – on both sides of the Atlantic.
According to a Google executive, the company is in talks with the likes of the NBA and NHL in the US as well as European football leagues, with the aim of broadcasting more live sport towards the end of the year. This activity sits alongside another aim for YouTube, which is to offer longer clips of movies and shows.
What’s in it for Google? A metric fuckton of cash, that’s what. According to YouTube, the site is running advertisements on videos more than 3 billion times a week, a 50 percent increase in the past eight months. The average YouTube session is only 15 minutes long, but during their sports coverage the viewing time averaged 40 minutes – and longer viewing sessions means more ads served to eyeballs.
It’s not surprising, since Google has been optimising YouTube and its content for years for television audience for years, beginning with YouTube XL. The launch of Google TV last year signalled their intent to push online integration into television – not to make profit from the required set-top boxes, but from serving up advertising alongside content. The more unique, in-demand content that Google can stream, the more money they can make.
It’s the future, kids. Or at least, Google’s vision of it.
Sony have unveiled a range of sleek, high-definition TVs with LCD screens ranging from 24 inches to 46 inches in size. That’s not particularly newsworthy, granted.
However, these tellies are the first to be HDTVs based on Google TV, which is Google’s effort to buddy broadcast TV and the internet up with each other.
Sadly though, this new Sony effort comes with a really ugly remote control (which you can see here).
Prices range from $599.99 to $1,399.99 at the American launch, with the UK launch likely to be around the start of 2011.
Sony have integrated Google’s Android-based platform with the television itself, which uses a Chrome web browser on top of an Android incarnation. The idea is to marry the web your television in a single interface for organising, searching and viewing broadcast TV as well as doing all the stuff you’d normally do online. Yeah, we thought about the ability to watch bongo vids as well.
Currently, Google TV runs a select few apps from third-parties like Napster, Netflix, Pandora, and Twitter. Early next year, Google will open a version of the Android app market for the platform.
The Reg says that Sony offer a mini-keyboard for navigating TV and, eventually, you’ll also have the option of driving the device via your Android-based smartphone. That’s exciting.
The melding of internet and TV is definitely what technology developers are looking toward, so let battle commence and hopefully, drive each other’s prices down.
We’re quite giddy about Google TV and the possibilities of bundling together digital media, on-demand and rental television with the web and apps. For the first time in a long time, it looks like Google are creating something sexy, something consumers would want in their home – which is more than can be said for the Google TV controller revealed by Sony in readiness for the launch.
Just look at it. Could this piece of plastic be anymore a) complicated, or b) ugly?