Posts Tagged ‘french’
In a direct attempt to wooooo middle class shoppers who would rather flagellate themselves with uncooked quinoa than set foot in a Lidl, the German budget supermarket is now offering fancy French wines alongside the off-brand dodgy cider and cans of beer with ‘BEER’ written on them.
Yes, Lidl is seriously stepping on the other supermarket’s toes here, offering wine from the Chateauneuf-de-Pape vineyards for much cheaper than anywhere else. Prices start from £4.99 for a cheeky white Cote de Gascogne (nothing to do with Gazza mercifully) to £21.99 for a 2006 Chateau La Tour.
Lidl are spending £12 million – the most they’ve ever spent – on this product launch, and are hoping to change the way the budget supermarket is seen by the middle classes – and lure them away from Waitrose.
Ben Hulme, senior buying manager for wines at Lidl, said: ‘Our choice offers extraordinary value for money for some of the best wines in the world. Our pricing is transparent and open, unlike a lot of the permanent ‘offers’ on the High Street.’
Of course, everyone knows that the middle classes secretly shop at Lidl anyway, buying up parmesan and Parma ham undercover of darkness while wearing joggy bottoms to hide their shameful privilege…
What is the world coming to? The French, who for years have complimented their politically awkward, laissez faire shrugging and shagging reputation with a nice glass of red, are apparently cutting back on the wine.
According to the International Journal of Entrepreneurship, who studied French drinking habits, only 17% of adults drink wine on a daily basis, down from over 50% in 1980. And 38% of crazy fools prefer not to drink wine at all, replacing the bottle of Beaujolais with water or Sprite.
The reports’ authors say it’s a cultural thing – young people have no historical connection with wine, and those in the middle aged bracket see wine drinking as an occasional indulgence, rather than an everyday activity.
They’re also blaming the steady erosion of the family evening meal (or repas, if you were concentrating in GCSE French).
Wine connoisseur Denis Saverot is not happy with the findings. ‘Wine is the subtlest, most civilised, most noble of anti-depressants,’ he shouted, possibly throwing an empty bottle over his shoulder. ‘But look at our villages. The village bar has gone, replaced by a pharmacy.’
Oh well. More for us, then.
After a one day protest by air traffic controllers last week, the French are once more going all out to cause maximum airline misery over the next few days.
A general strike affecting aviation workers has been confirmed to begin this evening – and last until Friday. The strike action is likely to affect domestic flights and short-haul routes between France and European cities, as well as flights passing through French airspace.
Air France is attempting to operate a full service of long-haul flights throughout the action. British Airways’ website hasn’t bothered to add details of any disruption (and in fact don’t even mention the strike is occurring), unlike Ryanair who are fully briefing their passengers.
80 per cent of easyJet flights pass through French airspace, and as a result the airline is expecting disruption and cancellations across the week:
We are working closely with the French Government to try to minimise the impact to our customers, unfortunately however we will have to cancel a number of our flights and have been advised that there is a high risk of additional disruption during the day. As soon as we know which flights are directly affected we will contact those customers affected.
If you happen to be flying to mainland European destinations or beyond this week, check in with your airline before heading off to the airport.