Of course marketing and advertising doesn’t affect you. In fact you never pay attention to adverts you see on television, billboards, petrol pump caps, telephone boxes – you only buy what you like, and nobody will persuade you to do otherwise. In which case, why the hell did you buy what you’ve bought in the first place? If you’re not a mindless drone soaking up every marketing message you’re exposed to, why are you a slave to particular brands of products?

An annonymous blogger and advertising creative called Jane Sample created a day in her life, illustrated by the brands she used at home and work:

Other bloggers have since joined in to create these brand timeline portraits, that drill home exactly how habitual we are regarding particular products. We thought we’d have a go, so we pooled together our collective exposure to brands in the Bitterwallet office over the course of a routine day, and came up with this: (more…)