Redsave redefines RRP and offers bigger savings
Monday, March 1st, 2010You’ll all be familiar with the history of Redsave, the online retailer that’s had a barrage of criticism from consumers, solicitors, Hot UK Deals and others besides. There’s plenty of history to read up on if you’ve don’t know about the company, but we wanted to let you know that the BBC’s report into Redsave that we reported on last October, finally aired on the BBC last week.
The company was featured in a segment on Inside Out South – most of the country doesn’t see this regional version of the show, so thanks to several Bitterwallet readers for letting us know about it. You only have a few hours left to view it on the BBC’s website, but it’s definitely worth a gander:

Redsave have acted on previous complaints and changed their site to more clearly explain the £20 monthly subscription fee. But what we didn’t know about was how Redsave justified charging the subscription. We’d heard the company claim they’re saving many satisfied customers hundreds of pounds, but how does that work?
One thing Redsave does, as boss Max Walker explains, is they redefine what an RRP is. Absolutely true. It’s fair to say there’s a very public understanding of what an RRP is, and what it’s an abbreviation for – Recommended Retail Price. Therefore, you might think Redsave would explain if they deliberately changed the meaning of RRP when using it on a retail website, otherwise it might cause some confusion.
You’d think wrong.
Every product on the site has an RRP. The programme features a 32GB iPod Touch – Redsave states the RRP is £269.99 but sell it for £229.99 – a saving of £40! Yet you can order the same item from Apple for £234, so it’s clearly not an RRP. What are these RRPs that Redsave are quoting? Watch Walker squirm as he attempts to explain in the report, but here’s the gist of it:
Walker: “We don’t refer to it as a Recommended Retail Price… it’s quite a difficult thing… in consumer-”
Reporter: “Well it says RRP…
Walker: “No, that’s our Redsave Retail Price… so we’re not quoting RRPs.”
The Redsave Retail Price! Of course that’s what it means! So Redsave aren’t quoting RRPs, they’re just giving the standard abbreviation a completely different meaning which in turn may exaggerate the savings available – as it clearly does in the case of the iPod Touch – and all the while not explaining the fact. Nothing confusing about that, at least not according to Walker, who appears astounded that RRP may have another meaning:
Reporter: “Do you think that’s clear to most people?”
Walker: “Well I think so because we’ve got so many people shopping with us every day.”
Reporter: “Could you make it clearer, though? Because RRP to most people is Recommended Retail Price.”
Walker: “Right. Well I’ll consider it, but I don’t think it’s unclear.”
Not unclear at all, apart from the fact the definition is NOT EXPLAINED ANYWHERE ON THE WEBSITE. There’s also another interesting claim from the mouth of Walker:
“All our Redsave prices are cost price – we don’t make any money.”
Anyone familiar with Quidco knows that Apple offers affiliates 3 per cent on sales, which would make the same iPod cheaper than the Redsave price, and we’d be of the opinion that retailers tend to buy in goods to sell with wider margins that that.
Next – Max Walker redefines space-time and sells you your own great grand-children. And that hoverboard from Back to The Future 2.






This week saw Panorama attempt to stick it to Ryanair on primetime television, except the BBC hadn’t reckoned on CEO Michael O’Leary and his near-unlimited powers of spin and manipulation, not unlike a modern-day SuperJesus. Our considered opinion is that the show was commissioned before the research was complete, leading to the somewhat embarrassing situation of a programme exposing little more than its own lack of substantial content.
Well, what can we say, eh? We’re still going to be holding our head in our hands this time next year when Ryanair announces passengers must donate organs or their least favourite child to board their flights, but last night’s hard-hitting investigative journalism from Panorama turned out to be insubstantial, pointless and bound to leave most the audience saying “and your point is…?”. The press seems to consider Ryanair as the victor of past few day’s media slagging match, and that a simultaneous kick in the baby-maker has been dealt to the BBC.
Bloody hell, Sky+ is ganting at the prospect of this one. Panorama on BBC1 is preparing what Ryanair has already described as a “hatchet job” on the company. In order to head Auntie Beeb off at the pass, the budget airline has released all correspondence with the BBC on the matter, which includes a list of over 20 questions the programme’s reporter demanded answers to.

Remember the innocent days when a top whack computer game cost £9.99 and was loaded by cassette? Good times. Sadly, even when it was brand new, the Acorn Electron was third rate. Thankfully there was big brother BBC Micro with its glorious red, black and beige keyboard which were ok until all the cool kids got their Spectrum +3’s and Commodore 64’s. For those of us with parents lacking any sense regarding the home computer revolution, we were left to play the likes of 



We’ve talked about BBC funding in passing before, as a side issue to that of technology, and how
feral trolley of the week