Posts Tagged ‘apple’
Just when we thought we’d finally seen the back of Christmas adverts for the year, along comes a late entry from Apple.
The advert – ‘The Song’ – sees a young lady – via a variety of Apple products, naturally – create a nice duet based on her Gran’s recording of Love Is Here To Stay.
The sell Apple is giving it is: “With a Mac, iPhone or iPad you have the power to create thoughtful, emotional gifts and memories that transcend time. It could be a movie, a homemade card or a song that brings two generations closer together.”
Have a gander at it now. Here.
It’s genuinely quite lovely, and seeing gran tear up as she flicks through photos of yore will have you… no, it’s okay… just something in our eye.
Perhaps it is good that it’s come out a bit later than all the others, otherwise December’s commercial breaks would soon become an intolerable minefield of feelings and heart-string-pulling emotions., and we can’t be having that.
Ruthless types who racked up a selection of devices merely because they had an Apple logo on them, are now selling iPod Classics on eBay, who reckon they’ve seen 3,000 sold on the online car boot sale since October.
Naturally, some buyers have complained that the condition of the resold ones aren’t quite what the seller was claiming, with something that looks like it’s been stuck up a dog’s arse arriving in a jiffy bag through their letter box.
Collectors editions of the iPods are going for even more. A set of boxed U2 iPods sold for £50,000 on eBay in October, and another rare edition sold for £7,995. An old prototype also sold for £641.33. Demented.
However the main basic non-fancy 80GB and 160GB ones are going for around £100-200.
The iPod Classic was quietly put out to pasture back in September due to Apple claiming they couldn’t get the parts. Which seeing as Apple invented it, surely the whole ‘parts’ issue shouldn’t have been a thing. Perhaps the ‘parts’ excuse was simply them saying “We haven’t given a shit about updates for these things since we went iPhone crazy”.
And it’s all about the cloud these days, as Apple have been shrinking their hard drives, expecting everyone to throw their content in the air like they just don’t care.
Anyway. Cheerio iPod Classic. If you’ve got a couple stuffed away in the back of a drawer, get it on eBay now!
It is our job to report on all these rumours, on the vague chance of grabbing some of that lovely internet traffic.
So what’s happening now? Well of course, no-one really knows, but it won’t stop anyone writing about it. The most common muttering concerns the iPhone 7 (or maybe it’ll be the iPhone 6S?) which is going to happen next year. Definitely. Probably.
There’s even rumours about the spec of the damn thing which may or may not exist because Apple and Tim Cook haven’t actually said anything about it.
It is thought that the new phone will drop in September or October 2015, which would make sense if Apple are going for the Christmas shopping market, but of course, with no-one actually saying anything about a phone, we could say just about any quarter of the year and try and justify it. What will the phone be like? Well, we can assume that the next iPhone will be thinner and lighter, have a better screen resolution and some improvements to well-loved apps. You can say that about most new mobiles though.
But we like to jump on the anticipation early, so we can say “told you so” when something more concrete emerges.
There’s further rumours (we haven’t checked, but it is likely someone has said it) that they’ll be aiming at two markets again, with a cheaper handset and the usual premium brand one. So basically, that covers both angles and we can now assume there’s going to be a more affordable iPhone 6S and a pricier iPhone 7.
So there you have it. An article about an iPhone or two that may or may not exist, but probably will because we all know how mobile phone flogging works now. And to be on the safe side, we’ll mention ‘Apple Fanboyz’ and some glib remark about ‘Android’ either against or in favour of it.
Expect to see this article, in it’s essence, on various website around the internet until late next year, possibly with some patent diagrams attached to it.
It’s December, which means you are likely to see a number of 2014 top tens bouncing about on the interwebs. This one, however, is from the lovely folks at Marketing magazine and list the top 10 marketing fails of 2014.
Some we remember fondly, and others passed us sneakily by. Enjoy.
10. While skilfully drafted, Paddy Power’s Oscar Pistorious ad was not judged to be a winner by many, drawing a record 5525 complaints to the ASA. The ad, which offered a ‘money back if he walks’ guarantee for bets placed on the verdict of Oscar Pistorius’ murder trial, was a play on words, but the betting firm seriously misjudged how funny the nation would find murder of a young South African woman. Or was it culpable homicide? Even taking the piss out of someone with no legs kind of paled next to that.
9. Coca Cola has had a number of massive marketing blunders over the years (Dasani anyone?) and this isn’t even it’s only appearance in the top ten. This campaign, which appeared fleetingly in North America probably sounded like a good idea on paper. “You’re on”, like everyone who drinks Coke is a film star or something else glamorous and vital. Unfortunately, when displayed on billboards, it looked like they were encouraging people to go out and take Class A drugs instead. Which was presumably not the original plan.
8. Made.com were probably patting themselves on the back around the time of the Scottish referendum- they’d already planned an ad campaign to go live once the yes vote came in. Unfortunately for Made.com, the result didn’t go as planned, but that’s no reason to waste a good advert, and they sent it out anyway. The ad generated buzz for all the wrong reasons, causing Made.com to issue a Union flag themed apology, saying they had “accidentally hit send on an email we prepared in case of a ‘yes’ vote for Scottish independence”. They later tried to backtrack and claim it was all a deliberately provoking viral marketing ploy. Yeah right.
7. 2014 has been a bad year for Tesco. The once-unassailable supermarket giant has seen its fortunes turn dramatically, with the icing on the cake being the announcement that they had fiddled the figures, to the tune of over £250m.
Tesco blamed the humungous error to problems in the way in which it recognised income from suppliers. Eight senior managers, including UK managing director Chris Bush, were asked to BOGOF. Not even cheesy Shakespearean sonnets can save things now.
6. Tech companies and women. When will women learn their place? Microsoft Chief Exec Satya Nadella told women earlier this year that they have no need to ask for pay rises and should instead put their trust in the system. His brilliant career advice, given at the Grace Hopper Celebration of Women in Computing claimed that not asking for a rise was “good karma” that would help a boss realise the employee could be trusted and should have more responsibility. Like maybe carrying his briefcase or something.
But Microsoft isn’t the only tech company rubbing women up the wrong way. Both Apple and Facebook proudly added egg-freezing to their employee benefits. After all, women can’t have a comparable career without freezing eggs can they? Far better to wait until you’ve actually dried up to have children…
5. Seedy clothing retailer American Apparel had its ads banned by the ASA, after their latest campaign was centred on up-skirt photos of schoolgirls. The campaign included pictures of a model bent over touching the ground, revealing her crotch and underwear, and another showing a woman bending over. The ASA concluded that “the ads had the effect of inappropriately sexualising school-age girls and were therefore offensive and irresponsible”, and that the ads “had not been prepared with a sense of responsibility to consumers or to society”.
American Apparel were entirely unrepentant, claiming that they were famed for their provocative ads, and people should have expected it from them. Oh, that’s OK then. To be fair, their ads have been banned before, and another 2014 campaign featured mannequins with merkins. Let’s all look forward to 2015 with trepidation.
4. Let’s face it, the 2014 World Cup was a fairly rubbish affair, and the insult of the national team’s performance was only matched by the money-grabbing antics of Nike, who were charging £90 for the replica kit, that lasted all of 3 games, and was the fourth kit produced in 12 months.
The Telegraph ‘Sport’ summed it up most succintly: “England may have a history of underachievement on the field, but the new shirt, made by Nike, shows they are world leaders in what they charge supporters.”
3. Coca Cola got in trouble again this year when they rejigged their ‘Reasons to believe’ advert, which was intended to show there is “more good than bad in the world”. The Irish version cut a gay-marriage scene, replacing it with a St Patrick’s Day shot instead.
Coca Cola claimed they cut the scene as gay marriage is still illegal in Ireland, but critics felt Coca Cola were compromising their principles by cutting the scene in this one specific market. Especially after this “you can’t write ‘gay’ on coke bottles” story.
2. Everyone loves Facebook. Except when they start messing with your head and trying to make you sad. Research undertaken in partnership with Cornell University and the University of California in 2012 saw users’ news feeds altered to control the proportion of negative or positive posts that appeared. The study concluded that Facebook could influence whether users felt more positive or negative by doing this.
When the details were announced in 2014, it was fairly clear that almost everyone felt angry and aggrieved at being fiddled with by Facebook.
1. You have to feel a bit sorry for Apple. Not for long and only a tiny bit, but they must have been most surprised to discover that not everyone wants something for free. Free is no good if you don’t actually want it.
This is, of course, the ‘coup’ Apple pulled off by having U2’s new album given free to every iTunes user. Except rather than jumping up and down with glee at a free album, many consumers were at best disgruntled and at worst rabidly annoyed that Apple felt it had the right (and the access) to poke around in people’s music libraries. U2 didn’t come out of it well either, and the whole shebang led to users frantically searching how to delete an unwanted U2 album from iTunes, before Apple itself was forced to create a tool to do the job for you. Fortunately, there was already a tool in U2…
Apple bought Beats back in May for $3 billion, and it looked like they’d lost interest in it when little was mentioned of it back when they launched the iPhone 6.
This follows Apple’s foisting of U2′s latest album into everyone’s iTunes and shoving iBooks in with the iOS 8 update.
The Beats streaming service will have two different subscription plans $9.99 (£6) per month or $99.99 (£67) per year.
This will no doubt ruffle feathers going up against Spotify, who do a monthly subscription, but not an annual one as yet.
Apparently Beats Music currently has around 110,000 subscribers, which looks set to sky-rocket should Apple’s evil plan work. Can we just ban all bloatware now?
Apple have been under a fair amount of pressure from the European Union about these games, and of course, you’re never too far away from a horror story about some frustrated parents who has been landed with a surprisingly large mobile bill.
So now, Apple have decided to make it very clear that, when you’re downloading a game, there may well be things in it that cost you money.
The EU suggested a name change in September so consumers aren’t fooled into thinking the apps they’ve downloaded are completely free. Interestingly, Apple has no legal obligation to change the wording in the App Store, but have gone for it anyway.
Amazon, meanwhile, aren’t bothering and keeping things as they are, while Android has created an optional password lock for things with in-app purchases.
Still, it won’t be long until another furrowed brow appears in a newspaper because little Chloe has created a £2,000 bill playing The Simpsons: Tapped Out.
Apple have had to be forced into taking a US federal lawsuit. The fruity giant is facing claims that they failed to inform customers about their messages possibly being blocked if they switched to an Android.
A class action lawsuit was brought against Apple in May by Californian Adrienne Moore, who alleged that Apple had interfered with her Verizon wireless contract which entitled her to text messages, and so now a US district judge has ordered that Apple must face Moore’s claim.
Disgruntled ex-iPhoners who flee to Androids, have often been unable to receive messages from other iPhone users. If a phone number is still registered to iMessage despite being on a Android phone, SMS messages from iPhone users are often sent to the deactivated iPhone rather than the new device.
Think of all the dirty/boring text messages being lost by people!
This comes a few days after Apple launched a new thing to allow users to deregister from iMessage. Users must either manually turn off the app on their iPhone, or request a confirmation code from the Apple website.
The Californian lady has argued however, that when she switched to a Galaxy S5, Apple hadn’t mentioned anything about how messages may be blocked. According to the court papers seen by Reuters, Apple argued that there was no law to protect customers who subjectively believed their tech hadn’t worked in the way they wanted.
So what have Apple said? Well: “Apple takes customer satisfaction extremely seriously, but the law does not provide a remedy when, as here, technology does not simply function as a plaintiff subjectively believes it should.”
US District Judge Lucy Koh has argued that a “Plaintiff does not have to allege an absolute right to receive every text message in order to allege that Apple’s intentional acts have caused an actual breach or disruption of the contractual relationship.”
Moore hasn’t laid out how she wishes to be compensated as yet.
The latest is something called WireLurker, which is collecting phone book contacts, call logs and other sensitive info. Researchers reckon more than 450 Mac OS X applications offered on a Chinese third-party application store called Maiyadi have been loaded up with WireLurker.
So if you’re smart enough to stick to Apple’s official appstore, you’ll be fine. If not, you may as well jump off a bridge/sort your phone out.
These affected apps have been downloaded hundreds of thousands of times and some paranoid folk reckon that this is an information gathering operation and some are hysterical enough to think that the Chinese are spying on everyone. China’s authorities, for the record, are saying that this notion is complete poppycock (but that’s exactly what a spy would say).
So what’s the deal? Basically, if you connect your iOS device to an infected Mac using a USB cable, the WireLurker malware gets to work and starts looking for vulnerabilities in your security. It then installs itself on your iPhone or iPad.
Apple said in a statement: “We are aware of malicious software available from a download site aimed at users in China, and we’ve blocked the identified apps to prevent them from launching. As always, we recommend that users download and install software from trusted sources.”
Carl Smith, who founded Ngen Works in That America, have been send a photo of a bloke messing about with his bare junk by Apple, who were letting them know about an app they’d created which can be used to view mucky material.
The dirty attachment was sent with no warning from Apple.
Writing on his blog, Carl said: “It turns out Apple thought the best way to tell us our app could be used to surf porn was to surf for porn using our app. Then send us some pictures and say take a look at these! Except they said, “Please see the attached screenshot for more information.” So with no warning…”
“Apple sent us pornography without trying to mask it and with no warning of what we were going to see. This means they exposed employees of my company to things Apple themselves said was objectionable. How is this acceptable?”
The picture in question, made modest by Smith, is here for your viewing pleasure. Seems very odd that Apple would send such a thing to another business, but there you go.
[top image, like all our porn coverage, c/o the wonderful SFW Porn]
Yesterday, they revealed two new iPads and a high-resolution screen iMac desktop, which of course, we already told you about.
Basically, Apple are giving everyone the iPad Air 2 and iPad mini 3, as well as blarting on about Apple Pay where you can pay for stuff with your phone (which of course, is a thing that’s been around for ages under different names).
So what about the Pad Air 2? Well, it is thin. You can get it in silver or gold and it is now thinner than a biro at just 6.1mm thick. Apple reckon it is the world’s thinnest tablet. It comes with a faster processor and a better camera too.
The new iPad has now got a lot of the features that you’d find in an iPhone, so you can now do slow motion video and burst shots with it, and it has the fingerprint ID sensor. Apple’s new OS, Yosemite, will be available as a free download too.
The new iMacs will have a sharper display. How much sharper? According to Apple, they’ll have seven times the amount of pixels you’ll find on a standard HD TV.
If you’re after a new iPad, prices start at £319. If you’re wanting a new iMac, prices start from £1,999.
If your credit card limit was not just maxed out with the purchase of a 128GB iPhone 6 Plus at £789, you were probably going to be paying close attention to Apple tomorrow as they plan on announcing a new line of iPads amongst other items.
Uncharacteristically for Apple, someone their end has jumped the gun and added some user manuals to their iBooks service with details of these new models including some images. If you care for it, you’ll find it below.
As you can see from the images, the new models will include a Touch ID home button which has been present on iPhone models since the 5S. For the Apple cynics – this leak appeared quite soon after Google announced their latest Nexus devices. Hmm. HMM.
Apple have issued an invitation for an event that will take place on October 16th. Now, seeing as they’ve just updated the iPhone and brought out the Apple Watch, what on earth are they going on about?
Whatever it is, it comes with the strapline of: “It’s been way too long.”
So, what have Apple been ignoring and left to gather dust on the shelf?
The company updated the iPad just last year and the MacBook Pro and Mac Pro both got a revamp recently, so it can’t be them. The iMac got tinkered with in 2013, so you can’t imagine they’re making an announcement about that.
Weighing up what’s likely, that means Apple are up to something with either Apple TV or the MacBook Air. You have to assume, what with everyone jumping on TV services at the minute, that Apple are going to give theirs a shot in the arm. They released Apple TV in 2010 and have only indulged in minor tweaks here and there, never giving it a big rehash.
Recently, Apple CEO Tim Cook while talking about TV, said: “TV is one of those things that is stuck back in the ’70s. Think about all the things that have changed… and TV almost feels like you’re rewinding the clock, and the interface is terrible. It’s awful.”
What with Cook getting randomly jumpy about TV, it looks like the newest Apple product could well be a new and improved Apple TV. Of course, there’s a good chance Apple will cock it up, like they have with everything at the moment. We’ll just have to wait and see.
The malware allows hackers to gain remote access to infected computers, using a communication system that buggers about with the search and comment bits of the website Reddit.
Once in, those pesky arses can control and send commands to the botnet of computers all virused up. Commanding them to pollute further connected machines or launch bad scenes in general.
Infected machines are not currently being instructed to rise up and muck your day up just yet, but some 17,658 Macs have been reported as infected so far – with 1,700 of those in the UK – there’s likely to be more as the hours pass.
Apple haven’t said owt on it just yet, but keep ‘em peeled.