Posts Tagged ‘advertising’
M&S have been in the wars of late, reporting wishy washy figures and falling sales over 11 consecutive quarters. Are other stores just doing it all better – or cheaper?
Whatever is wrong, they’ve reported that like for like sales fell by 0.6% in general merchandise over the last quarter, blaming heavy discounting over the last six months.
BUT, they’re also keen to point out that there’s a silver lining. Despite nobody knowing who those people are on the adverts, apart from that woman who may or may not be Annie Lennox, and a heavily airbrushed Emma Thompson who looks a bit like a bloke, M&S clothing sales are up by 0.6%.
M&S don’t normally separate their clothing figures from their general merchandise, so you could deduce that they’re desperately clutching at straws.
Still, they have to find a way to justify their million pound ad campaign and design overhaul somehow.
But there are other positives, too. Even though the British public seems to have gone cold on Marks and Spencer, internationally their rep is glowing, with overseas sales up 4.7%. And online sales aren’t too shoddy either – rising by a very healthy and un-Twiggy like 12%.
CEO Marc Bolland, waving his hands about and yelling ‘look over here!’ said that womenswear was showing ‘clear signs of improvement.’
Still, whatever you do, don’t mention the word ‘Next.’
Wonga is in hot water again, this time for an ad that claimed that their flabberghastingly high APR of 5853% wasn’t really that important and you should just forget about it – la la la.
The rubbery puppets of doom are shown ‘simplifying’ the terms of Wonga loans, thus: ‘Right, we’re going to explain the costs of a Wonga short-term loan. Some people think they will pay thousands of per cent of interest. They won’t of course – that’s just the way annual rates are calculated. Say you borrowed £150 for 18 days, it would cost you £33.49.’
BUT, 31 people complained to the ASA, saying that they were misleading customers with a confusing message which encouraged them to disregard their insane interest rates.
Wonga said that they were only trying to give a transparent example of a typical Wonga loan but they regretted confusing customers.
However, the ASA said they understood that APR did not apply for the time period for a short term loan, but banned it anyway, because it irresponsibly encouraged people to take out loans without considering the APR. They said:
‘We considered that, though it attempted to clarify the costs associated with a Wonga loan, the ad created confusion as to the rates that would apply. On that basis, we concluded that the ad was misleading.’
Maybe if Wonga are looking for an example of a representative loan, they could show the puppets struggling to make ends meet and turning to rubbery prostitution to pay it back?
People who occasionally eat cupcakes are fine, but those cupcake fetishists are the scourge of the Earth. There is no-one more irritating than someone who dribbles on about cupcakes. These people probably share nothing but cat photos online and have a Pinterest dedicated solely to their wedding, which will never happen.
These wretched swine in polka dots who go to swing classes and have Nyan Cat wallpapers on their phones, are ruining it for everyone.
And now, over in New York, there’s a bloody ATM that dispenses cupcakes for those of you who are unable to walk into a shop and buy some.
This CakeTM is something to do with Sprinkles Bakery in NYC and when this thing appeared on the street, it “remained at a consistent 12-15 customers deep throughout the entire day as customers waited to punch in their orders on a touchscreen and watch a mechanical arm snag their delicious dessert treats,” according to a report.
Bring back national service.
National Geographic have done an advert of a 3D crocodile which is making people poo their pants with terror.
Of course, it is one of those optical illusions that looks rubbish from certain angles. However, when you’re going down an escalator in Brazil and it is at the optimum viewpoint, there’s a very real chance that you could do a small about of wee.
The ad, shamelessly swiped off Reddit (thanks SAT0725), is a marketing ploy for ‘Mundo Salvagem de Richard Rasmussen’ (which means, roughly, ‘are you ready for adventure in the Brazilian forests? Wild world with Richard Rasmussen’).
You have to say, as marketing goes, this is frighteningly good. Until some old person keels over and dies of a heart attack.
Following on from British Airways’ planespotting ad, it seems like interactive is now quite the thing for advertising and consumer brand engagement.
The pharmacy brand Apotek have fitted out subway adverts in Stockholm with ultra-sonic sensors that react to when a train is arriving or departing the station.
The ads feature a lady with nice hair that swishes about in reaction to the trains.
Another day, another dodgy advert that treats women like sex dolls, this time for VIP e-cigarettes. E-cig advertising is controversial anyway, without making an ad featuring a quite angry looking and aroused woman saying ‘I want to see it. Feel it, hold it. Put it in my mouth.’ HAHA, she’s talking about e-cigarettes, but it’s hilarious because you – yes, you, the saddo on the sofa with the joggies that smell of rotten vegetables – you think she’s talking about your knob!
The classy folks at VIP did a male version (for, you know, balance) with him very helpfully asking: ‘Do you want to see it? I can get it out if you’d like. You can feel it hold it, put it in your mouth and see how great it tastes.’
THEN, the piece de resistance of awfulness was the tagline – ‘if you wanna vape, then vape with VIP’. Geddit? We’re assuming ‘vape’ refers to ‘vapours’ but hey, ‘Vape’ also rhymes with RAPE. HAHA, clever, eh? Someone find that copywriter and give him (let’s hope it’s a him) a huge congratulatory kick in the balls for that one.
Anyway, there have been 1,159 completely justified complaints to the ASA due to the overtly sexualized nature of the ad, which was broadcast in the ad breaks between ‘I’m A Celebrity’ last year.
Clearcast originally cleared the ad to appear after the 9pm watershed, and said that they didn’t think it was demeaning or sexist, it was just suggestive. While the ASA haven’t banned it outright, it can only be broadcast after 11pm.
How about just throwing it in a landfill with all the e-cigarettes?
While nobody would have particularly high hopes for a strip club called ‘Beavers’, there have to be some standards, or society will just fall apart in an avalanche of G-strings, Monster energy drinks and legal highs.
So it’s lucky for the morals of our nation that the Advertising Standards Authority has stepped in to ban an advert that Beavers ran in that most prestigious of er, organs, The Watford Observer.
The ad featured a standard stripper bum with the strapline: ‘Sorry baby, the car broke down.’ Thus hinting that men were stopping off there for a dirty lapdance while the old ball and chain sat fuming at home over a baking tray full of burnt chicken dippers.
The ASA ruled that the text was ‘demeaning to women’ and was likely to cause serious and widespread offence.
The decision to make a stripper’s bum take up a third of the ad was also deemed to be ‘irreponsible’ and Beavers was warned not to use filthy pics and hideous Jim Davidson style sexist headlines in a family newspaper.
Ah, if only the ASA had to the power to tell that to The Sun…
The company is trying to win back users by personalising the overall experience, but also, by embracing ads after years of ignoring them.
In an official blog post, Mozilla said that they’ll be sell ads through a new Directory Tiles initiative. Basically, there’ll be nine rectangular tiles in a new tab. When you open a new tab in Firefox, you’ll get nine blank tiles across the page. Those will fill up with your most-visited and recently visited websites. These tiles will also show “sponsored content.”
“We are excited about Directory Tiles because it has inherent value to our users, it aligns with our vision of a better Internet through trust and transparency, and it helps Mozilla become more diversified and sustainable as a project,” said VP of content services, Darren Herman.
“While we have not worked out the entire product roadmap, we are beginning to talk to content partners about the opportunity, and plan to start showing Directory Tiles to new Firefox users as soon as we have the user experience right.”
Of course, other browsers have adverts in them, but if you’ve been sticking with Firefox because it is ad-free, then this will be irritating news.
Burger buns. They’re made of bread. Lovely sweet ‘n’ savoury bread, with sesame seeds on top. They’re not – repeat NOT – made out of women’s arse cheeks, because that would be weird, not to mention a little bit unhygienic.
But try telling that to Australian company Goodtime Burgers. Their ad for a new store in Bondi Beach shows a woman with literally all the fixings, plus burger patty, wedged uncomfortably between her buttocks. Like the worst Christmas poo EVER. The tagline is: ‘The Freshest Fun Between The Buns.’ We can only hope, for everyone’s sake, that it’s Photoshopped.
It’s almost too damn STRANGE to be offensive, but the Australian Advertising Standards Board have acted on a number of complaints against the objectification of women, and the ad has been banned. Goodtime Burgers were adamant it wasn’t sexist (‘what’s wrong with being sexy?’) and countered that it could easily have been a man’s bum.
OH WELL THAT’S OK THEN.
Think I’ll just have a salad.
In marketing, what goes down well in the office ideas pod might actually be a teensy bit dodgy in real life. Like this alleged campaign by Intelligent Marketing Solutions (the clue is in the name), who are apparently paying people to pose as shoppers and demand that Typhoo is stocked in more stores. By generating a fake demand for it, they obviously hope that sales will increase.
But, er, isn’t this all a bit dodgy? Take for example, the email from IMS to its secret shoppers:
‘We have been asked by our client to contact Sainsbury’s by the following methods [email, Facebook etc] to ask why they no longer stock Typhoo tea in a specific store (the stores will be listed) and to ask if this product can be restocked. Rates of pay are £1.50 per call, with the exception of the letter and telephone assignment, which are paid at £2.50.’
The online ‘assignment’ involved stores all around the country, and shoppers were asked not to identify themselves as marketing lackeys. But the plan is now apparently on hold after the media got wind of the email.
It’s still not clear whether IMS is working for Typhoo, or on behalf of some crazy tea head who is willing to pay thousands to see their favourite brew back on the shelves. What’s the betting it IS Typhoo? After all, it tastes like pond water, and the only person who ever buys it is your gran.
Tesco have announced that they’re going to be getting really creepy and installing screens at 450 petrol station forecourts which allow advertisers to use facial recognition software while filming your face, so they can glean information about you and tailor which adverts are shown while you queue at tills.
This technology is being deployed in conjunction with Amscreen, who just happens to be owned by Lord Sugar. And you can see their dead-eyed pitch below.
This Minority Report style meddling is known as OptimEyes and it films you before feeding all our faces into a data stream which advertisers can then manipulate.
Defending his technology Sugar said: “Yes, it’s like something out of Minority Report, but this could change the face of British retail and our plans are to expand the screens into as many supermarkets as possible. The OptimEyes does not store images or recognise people but just works out gender and sorts customers into one of three age brackets.”
Changing the face of British retail? Maybe we should all change our faces with masks to muck up this snide device? Either way, Tesco will have this Amscreen deal in place for the next five years.
Since Facebook took control of Instagram, it was clear that, at some point, the photo-sharing app was going to have to earn its keep. It didn’t take long for an announcement about adverts appearing on people’s timelines of sunsets, dead-eyed cats and dreary vistas of nights out.
Ads will begin appearing in users’ feeds this week and in a blog post, showed what they’ll look like. They picked two artsy-fartsy ads, but you can imagine ones for penis growth pills and weight-loss regimes won’t be nearly as tasteful. That said, IG will be hand-picking the early advertisers, with Levi’s and Ben & Jerry’s first in the queue.
The main difference is that these commercials and normal photos is that, in the right corner, users will have a blue arrow icon and the word “sponsored”, just so you don’t get confused. You’ll be able to tell IG to hide it or tell them why you don’t like a given ad.
Is this all a bit intrusive, or is it a fair trade-off for a free service?
Fairy Liquid’s age old claim that it lasts twice a long as other brands has been contested by its closest rival, Persil, who say that the latest ads for Fairy are false and their claims are unsubstantiated. But the ASA has overruled Persil, after they found that Fairy really DOES last twice as long.
Persil got in a lather over its new campaign, featuring the slogan ‘Fairyconomy’, and a picture of bottle of Fairy with an equals sign – followed by a photo of two bottles of the ‘next best-selling brand.’ According to Nielsen data, that brand is Persil.
Persil challenged the ads, saying that it was an unfair comparison, and no mention was made of the actual size of the bottle of Fairy.
But the ASA threw out the complaint, saying that Procter and Gamble could prove it: ‘We sought expert advice on the robustness of the evidence provided by Procter & Gamble. The expert considered the test reflected the practices of consumers and demonstrated that Fairy lasted at least twice as long as Persil. On that basis, we considered the claims that Fairy lasted twice as long as the next best-selling brand had been substantiated.’
Is this the beginning of washing up liquid war? Will there be a Persil Challenge? Either way, things are going to get nasty, and er…bubbly.
Just when you thought Ryanair couldn’t get any eye rollingly tacky, they’re now introducing plans to turn planes into flying billboards. As a spokesman explained, in typical Ryanairspeak, planes are going to double up as ‘Britain’s largest – and cheapest – advertising medium.’
The move comes after Ryanair announced an uncharacteristic 21% dip in profits last quarter, which the airline say was related to rising fuel costs and the early Easter. Michael O’Leary, never one to miss a money making opportunity, is frantically trying to claw it back. As a result, businesses will be able to advertise on the plane’s fuselage and its wings for 12 months at a time.
In another money saving bid, Ryanair pilots have also been asked to fly more slowly to preserve fuel and reduce costs by 15%.
So picture your next holiday. It takes you a day and a half to get to Fyzyzyzczyk airport, (300 miles away from your destination) because you’re going at 3 miles an hour. Not only that, but you are crammed into a tin can with ‘Barry’s Red Kola’ written on the side and ‘Carpet World’ on the wings.
Not exactly the golden age of travel, is it?