Scotch whisky needs to be protected and so does everything else
There's a new scheme that has been launched which want to give Scotch whisky some protection from crappy, sub-standard products. And it really is about time. The French have made huge amounts of money by having their famous produce protected, like champagne and most of their cheeses.
The Spirit Drinks Verification Scheme, set up by the government, is hoping to do the same with our booze, so you know that, if you're spending your money on whisky, you're not getting an inferior product. If we could do the same for our cheese and sausages, that would be great (Lancashire cheese should be made in Lancashire and Lincolnshire sausages should be made in Lincolnshire, rather than anyone from anywhere simply following the recipe for a regional cheese).
This protection will be extended to other geographically specific drinks, such as Somerset Cider Brandy and whiskey made in Northern Ireland, with blenders, producers, bottlers and importers needing to apply to HMRC if they want to be verified. It might seem like a trivial thing, but the country stands to make much more money on drink and food, so it can't be a bad thing.
Producers will have to sign up for the scheme if they want to sell within the EU.
Scotch Whisky Association chief executive David Frost said: "This is a step change in the protection of Scotch whisky and should be warmly welcomed. We fully support the introduction of the verification scheme by the UK government. It will give even more protection to consumers of Scotch whisky."
"It will greatly improve the industry's ability to stop the sale of adulterated Scotch whiskies bottled abroad."