Would mobility scooter owners be Dead Happy to have secret stickers stuck on them?
We’ve pretty much this week’s ‘Promotional Campaign Fail Of The Week’ award already sewn up and it’s only Monday morning – so congratulations to edgy Cambridge fashion retailer Dead Happy Clothing who have recently tried and failed with a breathtaking piece of social media grimness called the Shop Mobility Challenge.
The ‘challenge’ was outlined on their Facebook page (but has since been removed) and was worded thus:
Basically, you have to target a mobility scooter and then, find something possibly rude, brightly couloured and noticable to stick somewhere on the vehicle. Once you have done this, you must photograph your achievement and post it to our Facebook. If loads of people participate, then we will create a point system e.g. extra points if the person driving the scooter is in the picture. The person who gets the most points on their picture at the end of the week, might just win a prize ;)
‘LOL’, as we believe they say. Top ‘bants’ – well done all round. Not surprisingly, the general public didn’t take to this idea very much, what with it being a shameful exploitation of unknowing disabled folk, and there was something of a ‘backlash’ on their Facebook page.
As we said, the ‘challenge’ has now been withdrawn and all mentions of it on their Facebook page have been removed. It’s as if it never happened. But it did. Shame on you Dead Happy Clothing – let’s hope no one goes round to your shop and bungs loads of stickers on the windows, eh?
TOPICS: Social Media