Pepsi just rolled out their new 2008 new logo after five months of redesigning:

If you thought the £35,000 spent by Norfolk Police on their new logo was bad, this new Pepsi logo will total a cost of hundreds of millions of dollars worldwide. Frank Cooper, Pepsi’s VP said:

“By making the logo more dynamic and more alive … [it is] absolutely a huge step in the right direction.”

Sure thing, Frank. The new logo certainly moves Pepsi in the right direction. Down and out.

Here are some new bottle samples [underconsideration].

So that’s what a multi-million dollar redesign gets you. But there may be a reason for the logo rebranding after all. Notice the similarity between these 2 logos?

For those that have been living in a hut in the middle of a forest, that’s Barack Obama’s logo on the right.

The similarity was mostly ‘accidental‘, but Pepsi’s PR may have taken the similarity into consideration before deciding to do tilt the Pepsi logo and get rid of the lighting gradients. Bearing in mind, Pepsi was first, and there’s very little link between Pepsi supporting Obama.

Having said that, instead of spending hundreds of millions on a logo my 5th grader cousin could draw when she 10, if they just renamed the world’s 2nd best carbonated drink to “Obama Cola”, it’d probably make them even more money.

Digg this if you like it.

[Adage]