Pepsi’s New Logo Costs Hundreds of Millions to Avoid Obama Copyright

By Vince Wong

Pepsi just rolled out their new 2008 new logo after five months of redesigning:

If you thought the £35,000 spent by Norfolk Police on their new logo was bad, this new Pepsi logo will total a cost of hundreds of millions of dollars worldwide. Frank Cooper, Pepsi’s VP said:

“By making the logo more dynamic and more alive … [it is] absolutely a huge step in the right direction.”

Sure thing, Frank. The new logo certainly moves Pepsi in the right direction. Down and out.

Here are some new bottle samples [underconsideration].

So that’s what a multi-million dollar redesign gets you. But there may be a reason for the logo rebranding after all. Notice the similarity between these 2 logos?

For those that have been living in a hut in the middle of a forest, that’s Barack Obama’s logo on the right.

The similarity was mostly ‘accidental‘, but Pepsi’s PR may have taken the similarity into consideration before deciding to do tilt the Pepsi logo and get rid of the lighting gradients. Bearing in mind, Pepsi was first, and there’s very little link between Pepsi supporting Obama.

Having said that, instead of spending hundreds of millions on a logo my 5th grader cousin could draw when she 10, if they just renamed the world’s 2nd best carbonated drink to “Obama Cola”, it’d probably make them even more money.

Digg this if you like it.

[Adage]

Tags: funny, new pepsi logo, obama, obama pepsi, pepsi, pepsi 2008
Posted in News October 29th, 2008 | 7 Comments

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7 Responses to “Pepsi’s New Logo Costs Hundreds of Millions to Avoid Obama Copyright”

Posted by This other £30,000 logo pissed me off | BitterWallet | October 31st, 2008 at 2:30 pm

[...] don’t give a rat’s arse about Pepsi or Norfolk Police. But when the UK Border Agency decides to follow in their footsteps and blow [...]
Posted by Bill | January 26th, 2009 at 6:39 pm

Pepsi and Obama are second rate.
Posted by Enableate » Blog Archive » Apparently Obama Gives Logos Too | February 12th, 2009 at 5:06 am

[...] This one is just stupid. [...]
Posted by Pepsi, Coke try going green, but not so easy | BitterWallet | April 7th, 2009 at 4:00 pm

[...] Pepsi’s move. The company has also made its plastic water bottle packaging even lighter, and has redesigned its logo to be more appealing to young adults who for some reason are perceived as being way cooler than [...]
Posted by Pepsi Vs. Coca-Cola – A Logo Evolution | July 29th, 2009 at 11:20 pm

[...] And also a pretty chart. The Pepsi & Coke Logos over the past 100 years And that last logo, which clearly is a rip off of the Obama campaign logo…they paid some firm a couple hundred million dollars to pull out the tracing [...]
Posted by Propagandize much? - towdogInCal’s blog - RedState | November 5th, 2009 at 2:03 am

[...] Okay, pink box, obviously has to do with breast cancer awareness. But seriously, how long do you think PepsiCo has been waiting for a chance to do this? [...]
Posted by Propagandize much? « A TowDog’s Blog | November 5th, 2009 at 2:04 am

[...] Okay, pink box, obviously has to do with breast cancer awareness. But seriously, how long do you think PepsiCo has been waiting for a chance to do this? [...]