PC World and Currys launch combined superstore

By Paul Smith

They said it couldn’t be done. They said it would be impossible to achieve. But one company had a vision. One company dared to dream, of a store where customers could buy printer cables alongside George Foreman grills, vacuum cleaners and comfortable desk furniture, MacBooks bundled together with Kenwood food processors.

picture 41 PC World and Currys launch combined superstore

Welcome my friends, to the holy matrimony of two stores, PC World and Currys, in a trial store that’s been launched in Surrey, combining your favourite high street brands. According to PC Retail, the site is “15,000 square foot and contains a product mix incorporating both retailer’s portfolios.”

Now we’ve slid into a full-blown recession, combining stores would be a simple way to reduce staff numbers and the significant overheads attached to operating large retail sites. More likely, Best Buy’s name has cropped up in discussions prior to the trial. Their impending launch in the UK will threaten the market share of both chains, and combining brands might present a more competitive consumer offer.

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Posted in News January 23rd, 2009 | 28 Comments

28 Responses to “PC World and Currys launch combined superstore”

  1. Posted by Just intrested | January 23rd, 2009 at 12:18 pm

    and who is going to service the product’s.

  2. Posted by Mike Hock | January 23rd, 2009 at 12:21 pm

    Or Curry world?

  3. Posted by Andy Dawson | January 23rd, 2009 at 12:27 pm

    Mmmmm, Curry World……

  4. Posted by Mike Hock | January 23rd, 2009 at 12:30 pm

    Yeah stuff the electricals, just sell a vast range of currys, all priced higher than TESCO’s, then try to sell you 12 months of rice and naan breads at overly extortionate prices.

  5. Posted by chrisg | January 23rd, 2009 at 1:50 pm

    Won’t the relinquishing of retail units simply serve as a catalyst for Best Buy to move in next door?

  6. Posted by David | January 23rd, 2009 at 2:53 pm

    “combining stores would be a simple way to reduce staff numbers”.,…

    How cold they reduce staff number any more? The reason so many people walk out without buying something is cause they can;t find any staff to tell how much soemthing is cause nothing is ever priced up

  7. Posted by callum | January 23rd, 2009 at 3:26 pm

    Whenever I walk into a PC World, Currys or Comet I’m approached by staff asking if I need help (the answer usually being no). In fact, I used to get annoyed at the large number of overly-helpful staff – probably for the commission.

  8. Posted by OFI | January 23rd, 2009 at 3:57 pm

    Saw this coming a mile off, it’s the only way they will possibly survive. I expect some stores to get pulled entirely in favour of online sales.

  9. Posted by Dic Maxilla Of Whirr | January 23rd, 2009 at 5:08 pm

    I think they’ll only survive if they start flogging curry’s…..

  10. Posted by sam | January 23rd, 2009 at 8:19 pm

    I have been in this store! It is in Weybridge (brooklands) right near my college. All it is is pc world down bellow, currys upstairs…thats all

  11. Posted by John Collins Browett Jones | January 23rd, 2009 at 8:54 pm

    Well another BitterWallet slagging off for DSGi and all of it’s staff. Yep were over priced, and under staffed. Why are you lot so intent in hoping DSGi goes under loosing more staff their income etc? But you all come into our stores looking around, then get annoyed when a member of staff come up to you asking if you need any help. Customer service at it’s basic. Don’t you get this anywhere else? As for the commission, that was abolished years ago.

  12. Posted by Paul Nikkel | January 23rd, 2009 at 8:59 pm

    We’re not hoping they go under. We’re hoping they get smarter about what consumers want and get more competitive. That’s a wishlist for most stores not just dsgi.

  13. Posted by andy bradley | January 23rd, 2009 at 11:04 pm

    “Why are you lot so intent in hoping DSGi goes under loosing more staff their income etc? ”

    The correct word would be LOSING.

    Loser. Hence why you apparently work for DSGi. lol

  14. Posted by Rubisco | January 24th, 2009 at 6:13 pm

    “But you all come into our stores looking around, then get annoyed when a member of staff come up to you asking if you need any help.”

    Try getting some half-decent training then. After some of the ignorant crap I’ve heard your colleagues spout, I just don’t trust advice from DSGi. Some staff are alright yes, but you’d have more luck by asking a random geeky-looking guy in the street.

  15. Posted by me | January 25th, 2009 at 11:37 pm

    Rubisco if you don’t like the advice then don’t shop there …easy really and Andy … at least JCB Jones has a job and isn’t getting his income of the government whilst you aspire to getting a job in McDonalds.

  16. Posted by Mike Hock | January 26th, 2009 at 1:26 pm

    John, I bet your PCWorld name tag is wider than you are!

  17. Posted by imp | January 26th, 2009 at 5:33 pm

    i work for currys, our store is nextdoor to a pc world , i thought thi swould happen ages ago, thats my job gone then,

  18. Posted by imp | January 26th, 2009 at 5:35 pm

    we dont say do you need any help , you dont know about fives then, lol

  19. Posted by Breaking news: DSGi emergency meetings, store restructuring | BitterWallet | January 28th, 2009 at 10:57 am

    [...] Further there is a rumour that PC World and Currys stores within close proximity will be merged under a single General Manager instead of running independently. Could this be related to the Currys/PC World trial store now running in Surrey? [...]

  20. Posted by DSGi emergency meetings, store restructuring - The Asian Place - Desi Forum - Asian Forum | January 28th, 2009 at 1:33 pm

    [...] Manager instead of running independently. Could this be related to the Currys/PC World trial store now running in Surrey? looks like pcworld/currys/dixons could be next on the recession hit list… [...]

  21. Posted by will | January 28th, 2009 at 3:23 pm

    I used to work at Currys. I started their when there was commision and although I have now left I have to say that Currys and PC World staff dont get commision anymore (not for the last 2-3 years) instead there is a TEAM bonus where by ALL work together for the whole. So if staff are being polite, smiley and helpful then it is genuine not a where’s my money attitude. In our store it made a big differeence although people complained they realised what they had to do and helped others improve in their customer technique. End result if the customer leaves happy with what THEY want then the employee can feel happy at the fact that that customer will return because they trust the salesman. Simple logic used to its best. It is the same attitude with essentials, add-ons and product support options. Take it from one who knows!!!!!

  22. Posted by matthew | February 1st, 2009 at 6:57 pm

    I don’t understand why if all you lot hate the group so much, then what motivates you to come onto sites like this and slate it. If you think it’s overpriced and you don’t like the service you receive then the simple thing to do is not to shop there, simple! Then you wouldn’t need to come on here and complain would you?!

  23. Posted by moi | February 9th, 2009 at 3:02 pm

    ha that’s actually my store ur all slagging off. it’s a good store and the staff there actually do know what they’re talking about :) there’s no commision any more so maybe instead of complaining you should accept our help ?! x

  24. Posted by the only tech in the village | February 13th, 2009 at 2:47 pm

    @matthew

    If you dont complain then things will never change……. change for better is good yes? simple :P

  25. Posted by imp | March 6th, 2009 at 10:35 am

    currys doesnt give its workers any help at all, they dont help when a member of staff is off with stress related illness caused by bullying within the workplace by a fellow staff member , after various complaints and after filling loads of reports the only choice left is to have to get a sicknote from the doctors, after 4 months off sick, not 1 letter, not 1 phone call or even a text , about how are you? or anything.

  26. Posted by Mervin Xavier | April 18th, 2009 at 9:34 pm

    @ matthew,

    you just show the same attitude that everyone i’ve seen in pcworld/currys do! which planet do you live in? in these days of tough economic climate, as store employees, you should be attracting customers and not openly represent your employer and claim ‘the simple thing to do is not to shop there’.

    the things in pcworld and currys are always over-priced, the service is crap and hence, i don’t shop there anymore. with your post, you have just increased that list of people who hate the group and would like to see it go like MFI!

  27. Posted by jojokit | October 19th, 2009 at 1:34 pm

    I think that it is a great thing which the merger has done also the fact that customers believe that they don’t get sufficient help should try and do their own homework for once in their lives rather than being middle aged miserable aholes

  28. Posted by Daniaal Shah | August 17th, 2010 at 3:50 pm

    there is one in burton called currys pc world

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