Pepsi's New Logo Costs Hundreds of Millions to Avoid Obama Copyright

29 October 2008

Pepsi just rolled out their new 2008 new logo after five months of redesigning:
http://img247.imageshack.us/img247/7613/pepsi5555261od8.jpg

If you thought the £35,000 spent by Norfolk Police on their new logo was bad, this new Pepsi logo will total a cost of hundreds of millions of dollars worldwide. Frank Cooper, Pepsi's VP said:

"By making the logo more dynamic and more alive ... [it is] absolutely a huge step in the right direction."

Sure thing, Frank. The new logo certainly moves Pepsi in the right direction. Down and out.

Here are some new bottle samples [underconsideration].

So that's what a multi-million dollar redesign gets you. But there may be a reason for the logo rebranding after all. Notice the similarity between these 2 logos?

http://img523.imageshack.us/img523/1978/080820pollogos5907963xg1.jpg
For those that have been living in a hut in the middle of a forest, that's Barack Obama's logo on the right.

The similarity was mostly 'accidental', but Pepsi's PR may have taken the similarity into consideration before deciding to do tilt the Pepsi logo and get rid of the lighting gradients. Bearing in mind, Pepsi was first, and there's very little link between Pepsi supporting Obama.

Having said that, instead of spending hundreds of millions on a logo my 5th grader cousin could draw when she 10, if they just renamed the world's 2nd best carbonated drink to "Obama Cola", it'd probably make them even more money.

Digg this if you like it.

[Adage]

TOPICS:   Not The Onion

8 comments

  • This B.
    [...] don’t give a rat’s arse about Pepsi or Norfolk Police. But when the UK Border Agency decides to follow in their footsteps and blow [...]
  • Bill
    Pepsi and Obama are second rate.
  • Enableate T.
    [...]  This one is just stupid. [...]
  • Pepsi, B.
    [...] Pepsi’s move. The company has also made its plastic water bottle packaging even lighter, and has redesigned its logo to be more appealing to young adults who for some reason are perceived as being way cooler than [...]
  • Pepsi E.
    [...] And also a pretty chart. The Pepsi & Coke Logos over the past 100 years And that last logo, which clearly is a rip off of the Obama campaign logo…they paid some firm a couple hundred million dollars to pull out the tracing [...]
  • Propagandize R.
    [...] Okay, pink box, obviously has to do with breast cancer awareness. But seriously, how long do you think PepsiCo has been waiting for a chance to do this? [...]
  • Propagandize B.
    [...] Okay, pink box, obviously has to do with breast cancer awareness. But seriously, how long do you think PepsiCo has been waiting for a chance to do this? [...]
  • sandy
    I can't drink a Pepsi anymore because when I tilt the can and see the Obama logo I puke up the Pepsi...

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