John Lewis sneakily change their price-matching rules
John Lewis is renowned for its ‘Never Knowingly Undersold’ policy but it seems that they cunningly shifted the goal posts a few months ago, making it harder than before for customers to price-match against rival retailers.
A minor tweak in the group’s policy, implemented last September now means that they will only match a cheaper price if the warranty offered by the cheaper retailer is of the same length as their own.
As such, scores of customers have had price-matching claims turned down by John Lewis in the past few months, particularly on electrical goods, as John Lewis’ tend to offer a two-year warranty on such items, compared to one year offered by many other retailers.
The change was snuck into the company policy in September, when John Lewis received plaudits galore for expanding their price-match promise to include online retailers as well, providing that they also had a physical, high street presence. It seems they were less keen to proudly parp their trumpets about the new, restrictive warranty-related rule at the same time. Hmmm, eh readers?
David Suddock, head of buying support at John Lewis, told The Guardian: “As a result of our commitment to expand our never knowingly undersold policy to include other retailers with online presences we now put a great deal of resources into checking the prices charged by our rivals and lowering ours where appropriate. Our customers are benefiting through significantly reduced prices. They tell us they value the extra warranty periods we offer, and we think it is only fair we should include that in our price match scheme. The terms of the never knowingly undersold policy are clearly presented in both our stores and on the website.”
We know that a lot of you are happy John Lewis customers as they always score highly in our Best Company Of The Year poll. So does this significant policy change alter your opinion of them or do you feel it’s necessary in order for them to survive and continue to offer the level of customer service that you know and love? Tell us, you bunch of fat-faced cocksockets…