1 in 2 letters delivered by Royal Mail are junk

14 November 2012

Here he comes, with a bag full of junk, the git

Royal Mail head-honchess, Moya Greene, has stated that, of the 54 million items that they deliver to our homes every day, around half of it is junk. And worse still, she added that she hopes the Royal Mail increase the amount of marketing spam it shits through our letterboxes as it is a "very important" part of what the company does.

Someone go on The Apprentice and market a paper-shredding letterbox, post haste.

Basically, as people send fewer letters (or, "addressed" letters), "unaddressed" letters rose to 1.6 billion.

Greene argues that delivering marketing piddle is an increasingly important revenue stream for the group, as it brings in £1.1 billion for the Royal Mail last year. Sod how irritated it makes you, they need to make money.

She said: “If you add mail to a national [ad] campaign... you will find that the pound that you spend on the mail portion will give you a return on advertising spend of £3. This is the reason why even great advertising companies like Google and great blue chip automobile companies like Rolls Royce will use mail because a creatively designed personalised piece of advertising... is a very persuasive form of advertising. And businesses need advertising to grow.”

Just think of that when you're swimming through Capital One envelopes to your front door.

Robert Rijkhoff, founder of the Stop Junk Mail campaign, said that people wanting to opt out of junk mail "just give up in the end," because the process is too confusing and time consuming.

As we stand, a company that is funded by taxpayers, are more than happy to make money on a practice that annoys customers who are using them less and less. Great deal eh?

27 comments

  • guv
    One man's junk is another man's treasure! I often enjoy reading some of the 'junk' that comes through. Good offers can come your way and it doesn't do any harm to give them a glance at no cost to yourself.
  • Cthulu
    It's not on in my opinion. Waste of waste of environmental resource, waste of paper and a waste of time. For example I had reason to cancel a cable subscription with a particular firm that will remain unmentioned. Every month I get two blank enveloped invites to re-join them. This annoys me for the aforementioned reasons but also because I am reminded about how shoddily I was treated by them. I can't stop them advertising on TV, Billboards or on their Trains and Planes (whoops) but I should be able to stop them mailing me. That's just the tip of the unwanted advertising mountain. If I wanted a shonky takeaway I would go out, follow my nose and find my gut-rot quite easily. I don't need photo-shopped garish menu flyers posted to me every other night. Spend your advertising budget on recruiting a good chef, word of mouth is the best way to get business from selling food. Not a free bottle of pop with every £20 spent on deep fried nonsense.
  • Tweedskin
    Apprentice? You mean Dragons Den?
  • jim
    i get at least one letter a week from virgin telling me they have put a cable in my road and would i like their service. its been happening for about 6 months now i have moved my recylcing box to under the letterbox now - saves time.
  • Majorie D.
    I just bundle it all up and pop it in one of those red things they have on street corners. Let Royal Mail dispose of the rubbish.
  • Mykeff
    Scribble out your address and pop them back in the postal system. Even better, DON'T scribble your address out and you've set up an ever-increasing infinite mail loop that will impress your neighbours by trumpeting your importance at receiving such a volume of mail. And if you're especially lonely it will boost your self-esteem by fostering the illusion that someone really loves sad little you.
  • james
    I always tear up the junk and send it back in the pre-paid envelope. That way it costs them double. If everyone did that then we'd soon stop getting crap through the door
  • Burt r.
    @Cthulu You sound like a right cunt!
  • DY
    Just put your details on the Mail Preference Service and while you're at it, do the same with the Telephone Preference Service. You'll stop or minimise the junk. I'm surprised the original article didn't mention this. Come on BW, you're turning into the Daily Mail.
  • DY
    ...also this is very good. http://www.stopjunkmail.org.uk/guide/door_to_door_opt_out.php
  • DMcG1873
    Thank you DY.
  • juno
    I had all my junk mail stopped, it only lasted so long then started coming through the letter box again. It's a complete waste of time.
  • deathwatch
    What I want to know is.. how many letters & parcels are going missing since the 'economic down turn'? I've had countless items via RoyalMail lost/ stolen in transit this past year :(
  • Stringer B.
    If junk mail helps keep the price of stamps down then i certainly don't mind
  • Sicknote
    I'm a very giving person and in the festive season I like to give to the Post Office. That's why every year I save every scrap of junk that the postman drops in my door; I keep it dry and organised in a box in my garage. Then about the 18th December when the post office is starting to feel the pinch with last minute deliveries I dump the lot into all the post boxes in my town in Hampshire. It'll be the third year this year and although my missus thinks I'm mad I can relax over Christmas knowing that I've given the Post Office my best support.
  • Buster G.
    "i get at least one letter a week from virgin telling me they have put a cable in my road", and I walk outside on said day and I can see it festering with all the other dog shit
  • Robert R.
    Much as I hate junk mail, the claim that such literature now accounts for roughly half of all mail is b*llocks. What Royal Mail's latest figures show is that roughly half of all mail is now 'business mail'. That includes junk mail, but also things like bills and bank statements. Or maybe we should now regards such mail items as junk mail as well? Anyways... here's my take on the story: www.blogs.stopjunkmail.org.uk/diary/index.php?/archives/370-An-avalanche-of-rubbish.html
  • Martin S.
    The postal service is a vital part of the national infrastructure and employs 100,000 people so, yes, whilst junk mail is is irritating it's keeping the Royal Mail going and keeping all those people in jobs.
  • Her L.
    Collect your junk mail and put it back in the post box. They'll love that at the sorting office.
  • Steve123
    I'm not a fan of junk mail either. But given that it subsidises regular postage I feel it a fair compromise. I'd rather file a few levels a week under 'bin' that pay more (for my already) expensives stamps, or have online retailers to inflate their prices to cover increased postage.
  • Her L.
    How much more efficient would postmen (that's right, MEN. Jog on equality nazis) be if they didn't have to deliver "Dear Homeowner" junkmail to every property? They're their own worst enemy I tell thee.
  • Dick
    I use return envelopes to sent credit card companies and so on pizza menus, and I put the rest of the junk through the pizza shop letter box. Karma balances everything.
  • sameoldshite
    1 in 2 articles from BW are copy/paste from other sources
  • NumptyDumpty
    "1 in 2 articles from BW are copy/paste from other sources" So friggin what? I dont visit those other sites coz they're not as funny as this one. And no Im not one of the writers either. Get over it. Then FOAD
  • OFI
    At my house i'd estimate my mail to be 1 in 20 actual proper mail for me. The rest junk or random nonsense the previous 4 tenants have signed up to and no amount of returning them to sender will cancel it. Pretty much the same deal with most other places i've rented!
  • downhill
    'Get over it. Then FOAD' Andy Dawson.........is that you?
  • NumptyDumpty
    Ha ha.... I wrote the word 'friggin'! Im so cutting edge

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