New Think Cyclist! poster is lousy

September 21st, 2012 11 Comments By Mof Gimmers

Since the Tour De France and Olympic and Paralympic successes, the UK has gone batshit mental for cycling. Sales have gone up and there’s definitely more bikes on the road after summer. And so, the Department for Transport have decided that they better re-launch the Think Cyclist campaign. And it’s crap.

Think Cyclist poster New Think Cyclist! poster is lousy

It seems that DfT aren’t too fussed about cyclists as they’ve only given one-fifteenth the funding to cyclists compared to motor-cyclists. The motorised Think Bike was given £1.2 million in 2012 alone, while Think Cyclist has been given the £80,000 the DfT found down the back of the sofa.

And chances are, most people won’t ever see this awful campaign (look at the dreck above, featuring two berks and graphic design that looks like it was done by someone on an internship in their lunch hour), so what’s the point in doing it at all?

[road.cc]

Comments (11) Jump to most recent comment
  1. Posted by Darren September 21, 2012 at 3:54 pm

    Your comment is awaiting moderation.???

  2. Posted by Darren September 21, 2012 at 4:14 pm

    well I actually for once put a constructive comment, but its awaiting moderation and going by the quality of the stories, it may get moderated in 10 years time

  3. Posted by PlatinumPlatypus September 21, 2012 at 4:26 pm

    It’s not two berks, you imbeciles. The point of the advert is many people cycle AND drive so drivers and cyclists are not mutually exclusive communities. So we’re all just road users who should look out for each other. It’s the same flipping person twice.

  4. Posted by Pokeherpete September 21, 2012 at 4:33 pm

    @ PlatinumPlatypus – They are wearing different trousers, clearly they are different people

    Sent from my iPhone 5

  5. Posted by Cheesey September 21, 2012 at 7:29 pm

    If they are the same person then why does he turn into a lunatic on two wheels and routinely disobey traffic signs/laws?

  6. Posted by Cycle Hugger Monthly September 21, 2012 at 9:29 pm

    Running over cyclists may damage your car. That’s good enough reason not to.

  7. Posted by Her name was Lola September 22, 2012 at 8:29 am

    Car drivers routinely jump red lights, speed, don’t wear seat belts and park illegally.

  8. Posted by Emerald Sailor September 22, 2012 at 10:51 am

    Apparently 150,000 pedal cyclist are killed or injured every year on the roads.

    Natural selection?

  9. Posted by The Disaffected Massive September 24, 2012 at 11:55 am

    How about a campaign to stop cyclists using the fucking pavement. It seems to be mainly middle aged women and kids.

    Bastards.

  10. Posted by Dick September 24, 2012 at 2:52 pm

    He should put the helmet on his head. It is safer if he falls off and he is less likely to fall off if he sits on the saddle.

  11. Posted by Darren September 25, 2012 at 11:25 am

    September 21, 2012 at 3:51 pm Your comment is awaiting moderation.

    stilllllllllllllllll………….. hahahahaha

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