New food labelling system to be launched

June 19th, 2013 8 Comments By Lucy Sweet

How many grams of fat are in that massive pie you’re eating? Chances are you neither know, nor care – and you probably didn’t read the label (unless you’re on some kind of special high-fat pie diet.)

For a long time, food labelling in the UK has been a mysterious and inconsistent art, with industry leaders unable to agree on universal front-of-pack nutritional information. But finally, a new colour coded system has been designed that everyone can kind of agree on. AND HERE IT IS.

new food labelling 300x105 New food labelling system to be launched

It’s not exactly earth shattering stuff, and quite similar to the ‘traffic light’ system already in use by some supermarkets. But campaigners are praising its simplicity, in that you can see how crap your food is by just glancing at the packet.

The new system will be rolled out across all the major supermarkets over the next 18 months, and food companies like PepsiCo and Nestle will also take it on.

Health Minister Anna Soubry said: ‘By having all the major retailers and manufacturers signed up to the consistent label, we will all be able to see at a glance what is in our food – this is why I want to see more manufacturers signing up and using the label.’

But the scheme is voluntary, and some major brands – including Coca-Cola and Cadbury – are refusing to sign up, preferring to use the Guideline Daily Amounts system (and maybe because all the little tabs would be red?). In fact, only around 60% of foods will have the new labels, leaving a fairly substantial amount of shadowy, unmarked cheese puffs and sausage rolls lurking around in the food chain.

Well, sometimes, it’s better not to know.

Comments (8) Jump to most recent comment
  1. Why spend a bomb on designing a good looking product to be told you got to slap that shit on. I can see why companies said no. (That and they’re products would all be red, yea yea.)

  2. Posted by shiftynifty June 19, 2013 at 3:19 pm

    Red is the new Black…or is it the new Fat???

  3. Posted by klingelton June 19, 2013 at 3:29 pm

    “But the scheme is voluntary” ergo the people who make the worst food will not sign up to this. Ergo this scheme is pointless.

  4. Posted by Her name was Lola June 19, 2013 at 4:27 pm

    If the food companies are too scared to list the nutritional value of their products (when even the uneducated should know that drinks such as Coca-Cola are little more than flavoured, coloured sugar water) then that should be seen as a sign to avoid said food company.

  5. Posted by What colours. June 19, 2013 at 7:06 pm

    Why red/amber/green. When printed they’re so difficult to understand for colour blind people.

    Twats!

  6. Posted by Chewbie June 19, 2013 at 8:05 pm

    Fick Cuntz

  7. Posted by Chewbacca June 20, 2013 at 2:50 pm

    Chewbie – he’s like a version of Chewbacca albeit microwaved for ten minutes too long. He’s probably just some halfwit who’s still pissed off at me for calling him out on a moronic mistake, the fucking twat.

  8. Posted by chewbacca's mum's incestuous love child June 20, 2013 at 7:28 pm

    Calling someone out on the internet – you hard bastard chewie. Thought it was ‘chewbacca’ anyway. Small ‘c’. As in cunt.

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