Ford advert features Berlusconi and some tied-up women in the boot of a car
Selling cars is a tricky business. If you want to do something different to an ad with twisty mountain roads or neon cityscapes, what do you do?
Well, if you're JWT India and Ford, and you want to sell a shipment of FordFigo cars, you create an advert that features a load of scantily-clad women tied up and gagged in the boot of Silvio Berlusconi's car while he winks at everyone.
The tag line reads: "Leave your worries behind with Figo's extra-large boot."
Ford and JWT have both issued an apology and Ford have said that they didn't approve the ads. Not surprising really as, on closer inspection, the lady in the schoolgirl outfit is crying as well. Classy, just like Sylvio's bunga bunga parties.
Another ad features Paris Hilton with the Kardashian family being held hostage in the boot of her car. Astonishing.