Everybody loves Dominos
Yes, it wasn’t just you who had pizza for Christmas dinner - it seems that quite a few of us had Dominos on speed dial during the festive period. The pizza gods have announced that Christmas like for like sales were up by 10% and overall sales for 2013 increased by 15.6% to £170.4m. That’s a LOT of dough balls.
Dominos, whose suspiciously moreish pizzas taste like rain soaked wedges of cheese cardboard, have put it down to online sales and their new lame ass ‘Americana’ ad campaign, which uses the theme tune to Champion the Wonder Horse.
In fact, before the ad campaign, Dominos was in the domindoldrums, after senior executive Lance Batchelor announced he would be leaving - the second big cheese to hand in his notice in six months. Their share price fell by 10% in December, but thanks to the brand update and the highly tempting Winter Survival Deal, it’s riding high.
Ok, so their food makes you feel greasy, morally bankrupt (Dominos are notorious for their right wing and anti-abortion stance) and spiritually unfulfilled - but sod it - we can't be arsed to cook.