Everybody loves Dominos

January 8th, 2014 2 Comments By Lucy Sweet

Yes, it wasn’t just you who had pizza for Christmas dinner – it seems that quite a few of us had Dominos on speed dial during the festive period. The pizza gods have announced that Christmas like for like sales were up by 10% and overall sales for 2013 increased by 15.6% to £170.4m. That’s a LOT of dough balls.

dominos logo 300x164 Everybody loves Dominos

Dominos, whose suspiciously moreish pizzas taste like rain soaked wedges of cheese cardboard, have put it down to online sales and their new lame ass ‘Americana’ ad campaign, which uses the theme tune to Champion the Wonder Horse.

In fact, before the ad campaign, Dominos was in the domindoldrums, after senior executive Lance Batchelor announced he would be leaving – the second big cheese to hand in his notice in six months. Their share price fell by 10% in December, but thanks to the brand update and the highly tempting Winter Survival Deal, it’s riding high.

Ok, so their food makes you feel greasy, morally bankrupt (Dominos are notorious for their right wing and anti-abortion stance) and spiritually unfulfilled – but sod it – we can’t be arsed to cook.

Comments (2) Jump to most recent comment
  1. Posted by Pizza LOVER January 8, 2014 at 6:42 pm

    CHOW DOWN!!!

    “While it is true that “Domino’s Pizza founder Tom Monaghan is an unapologetic supporter of anti-choice groups, including Operation Rescue, Right to Life, Priests for Life, and the Committee to End State-Funded Abortion in Michigan,” as was originally written, Monaghan sold the company in 1998. We regret the implication that Monaghan is currently involved in Domino’s, and we are equally glad to know that Domino’s is no longer run by someone who so strongly supports anti-choice causes.

    “Tom Monaghan sold Domino’s Pizza back in 1998….The company has been public since 2004. He is not affiliated with the brand and hasn’t been since that time,” says a Domino’s spokesperson. “Today, there are more than 150,000 people who work in Domino’s Pizza stores and offices in 72 countries around the world — people of all races, religions, sexual orientations and beliefs. The only thing we have in common is that we like pizza.”

  2. Posted by Lando Calrissian January 8, 2014 at 9:18 pm

    @ Pizza LOVER

    Disappointed to note from your post that Domino has lost its moral backbone.

    See what I did there, Lucy? I disagreed with you.

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