Could rebranding save the global economy?

By Paul Smith

How do you solve a problem like economic meltdown? Put it to a politician, and they’ll suggest spending your way out of it. But put the same question to a creative strategy consultant, and they’ll suggest a rebrand. And that’s the idea of the Dollar ReDe$ign Project – to do away with the imagery associated with the current mire, and get everybody excited with a brand new look.

All a little tongue-in-cheek, but Richard Smith is getting plenty of interest from designers, keen to do their bit to stimulate the US economy:

dollar 1 Could rebranding save the global economy?

rs ems dollar bill Could rebranding save the global economy?

sglickmannewcurrencyone Could rebranding save the global economy?

[Dollar ReDe$ign Project]

Tags: dollar redesign, economic recession, money
Posted in Stuff, money May 21st, 2009 | 4 Comments

This entry was posted on Thursday, May 21st, 2009 at 3:00 pm and is filed under Stuff, money. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

4 Responses to “Could rebranding save the global economy?”

Posted by Mike Hock | May 21st, 2009 at 3:52 pm

I think the Bank Of England needs to set up a website where you can download the images of notes so you can print out your own money, yeah? Is that a good idea? What do you mean no?
Posted by u van kerr | May 21st, 2009 at 4:30 pm

as-if they’ll get ridda the eye, satanist anti-Christ devils
Posted by Tom Pickering | May 21st, 2009 at 9:12 pm

Who’s that HOT chick on the new US note?
Posted by dan the man | May 22nd, 2009 at 10:53 am

yes