Webuyanycar.com slapped for misleading customers on prices
Webuyanycar.com, vendors of one of the most irritating television commercials of all time, have had their legs smacked by the Office of Fair Trading over concerns that they misled punters by valuing their vehicles at a higher price than they eventually paid out.
The OFT has taken action after finding that 96% of people who sold their car through the website received less for their wheels than the initial valuation proffered.
The OFT also found that the firm's vehicle inspectors were given targets to reduce the valuation by as much as 25%, which is just lovely isn't it?
The OFT also weren't happy about the fact that once customers had driven their car to the company's premises, they were likely to accept a reduced valuation because of the time and expense they had already incurred, regardless of whether the price offered was fair or not.
Cavendish Elithorn, senior director of the OFT's consumer group, said: "Selling personal possessions through the internet is increasingly popular, especially in these tough economic times. But it's important that the headline figure isn't chipped away at by the buyer, because it makes it very difficult for consumers to shop around and find the best deal."
Richard Harrison, chief operating officer of Webuyanycar.com, said the OFT findings did not reflect current practice. He added: "In the early days, we were operating a new business and defining a new market sector and we didn't get it right for every single customer. This was a long time ago and isn't reflective of the business we are today."