Phew – Christmas is over and that means the barrage of ads for summer holidays is underway again. Thomas Cook have decided to go for a top-of-the-range celebrity couple to help them big up their foreign fortnights, but they could only get Jamie and Louise Redknapp, the pair who will happily flog or turn up to the opening of anything.

It’s bewildering why anyone would aspire to becoming the Redknapps – he made a tidy packet by being a staggeringly ordinary and perpetually crocked midfielder who now brings his own unique brand of addled, marble-mouthed punditry to Sky Sports, while she is famous for being a footballer’s wife. Something for all the kids to aspire to there.

Ah yes, kids. The Redknapps have two, but they seem to have been lucky enough to have dumped them for the dream break they’re enjoying in this ad. For most of us, a summer holiday is all about the kids, encompassing tantrums, near-death pool incidents, a smattering of illness and inevitably, palpable tension between mum and dad.

Let’s face it, if you came across a loved-up, self-involved pair like the Redknapps while on your hols, you’d be hassling your rep to get you moved to another resort, for the sake of your own bile ducts.