The conventional pizza is dead. Now that we’re in hyper-modern 2012, its circular shape is a ridiculous throwback to a bygone age. Tell you want, let’s pretend the circular pizza never happened. Now we have the Pizza Boomerang instead!

It’s the new way of enjoying the life-giver that is pizza, dispatched from some some kind of hilltop-dwelling god. And it’s not just for eating – it’ll save a suicidal man’s life, disfigure a dirty park stripper (in an extremely graphic and unseemly manner) and cheer up a man whose barbecue has gone wrong.

Sadly though, it turns out that Pizza Boomerang isn’t an actual ‘thing’ – it’s merely a ‘viral’ that has been put together by a Barcelona-based ad agency in an attempt to tout their ‘wares’. With almost a million hits over the past couple of weeks, it looks like a case of ‘job done’.