Commercial Break - A Meer Mix Up

By Andy Dawson

Everyone loves meerkats – fact. They were invented in the late 1980s, especially for the documentary Meerkats United, and they’ve never looked back since.

Given the almost universal love that we have for them (assuming you’ve never smelt one or been bitten by one of course) it’s a wonder that the cynical, lead-hearted gonks responsible for most of advertising haven’t used the furry little buggers to pedal more products to us in the past.

They’ve got it bang on with this one – Aleksander, the founder of comparethemeerkat.com urges insurance bargain hunters that they’re mistakenly looking at his site and should really be pointing and clicking at comparethemarket.com.

Beautifully, comparethemeerkat.com does exist – and it’s much more fun to peruse than a load of old bollocks about excess amounts and how many crashes you’ve had in the last five years.

Tags: comparethemarket.com, comparethemeerkat.com, meerkats
Posted in Commercial Break January 5th, 2009 |

This entry was posted on Monday, January 5th, 2009 at 4:58 pm and is filed under Commercial Break. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “Commercial Break - A Meer Mix Up”

Posted by Bulldog | January 5th, 2009 at 5:44 pm

Saw this for the first time last night on telly… really made me laugh… very clever piece of advertising!
Posted by Joff | January 5th, 2009 at 9:01 pm

This definitely gets my award for best advert so far of 2009, assuming the Channel 4’s food thingy with Heston on a Segway doesn’t count. Simples.
Posted by Bob | January 6th, 2009 at 9:13 am

I still won’t use comparethemarket.com though, moneysupermarket provides everything I need (I’ve cross referenced against uswitch and compare a few times).