Churchill send best letter to customer, everNovember 21st, 2013 • 3 Comments
One avid Bitterwallet reader’s girlfriend (yes, there are BW readers who aren’t crushingly lonely) received a letter from those nice folks at Churchill Car Insurance (oh yes), and on the face of it, it seemed they’d send a boring blank letter.
However, you could argue that Churchill just wanted to acknowledge a customer’s existence while telling them everything they needed to know about car insurance, ie, absolutely nothing.
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