Cheryl Cole – after L’Oréal, a more honest advert

By Paul Smith

Either advertising planners are rarely aware of the content that appears on the billboard space they sell, or this is deliberate. It’s probably the former, but it’s nice to think it’s the latter. Or perhaps it’s a case of Cheryl Cole making a refreshingly honest admission to counter the revelation she used hair extensions for her L’Oréal commercials.

This juxtaposition of statement and form was spotted near Saint James’ Park in Newcastle by Bitterwallet readers Gaz and Robbo from NUFC blog ShiteSeats.co.uk:

Bitterwallet - the deliciously thick Cheryl Cole

“For the record – we love Cheryl and think she’s a great ambassador for the region. She’s just not the sharpest tool in the box.”

Tags: cheryl cole, l'oréal, mcdonalds, nufc
Posted in marketing and advertising November 30th, 2009 | 26 Comments

This entry was posted on Monday, November 30th, 2009 at 2:00 pm and is filed under marketing and advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

26 Responses to “Cheryl Cole – after L’Oréal, a more honest advert”

Posted by Spark | November 30th, 2009 at 3:19 pm

For the record – I hate Cheryl, I think she’s an idiot and she should disappear from the face of the Earth as soon as possible.
Posted by Sam Tillen | November 30th, 2009 at 3:26 pm

She is absolutely gorgeous though… there’s always a play-off though, isnt there?

You are either beautiful and dumb, or ugly and intelligent.
Posted by Nobby | November 30th, 2009 at 3:29 pm

No, I know women that are ugly and dumb.
Posted by roy | November 30th, 2009 at 3:31 pm

fanny farts are bad and i imagine she does them
Posted by Will | November 30th, 2009 at 3:40 pm

i LOVE cheryl.
Posted by all clowns are evil | November 30th, 2009 at 4:27 pm

In reality if you met her you’d end up liking her, she’s probably a nice enough girl.

The fact she’s ball-achingly pretty doesn’t hurt her career either.
Posted by The Real Bob | November 30th, 2009 at 4:31 pm

It’s all going quite well until she opens her gob.
Posted by James | November 30th, 2009 at 5:01 pm

So stroking one out over her face would no doubt keep her mouth shut, a win win scenario if ever there was one.
Posted by carl | November 30th, 2009 at 5:05 pm

just who is this “we” this bloke’s talking about? “a great ambassador for the north east”! like fuck! dermot o’leary once called her “the queen of tyneside” then i heard someone call her “the angel of the north”. er, no. i don’t think so like. her very selective memory in her book makes those who new her up here before she was famous just laugh! must be a different young tweedy teenager who used to……. well, that’s another story.
Posted by X-CRAPTOR | November 30th, 2009 at 5:32 pm

Hardfaced racist! Needs a slap.
Posted by Sean | November 30th, 2009 at 6:52 pm

such a mistake…
Posted by Chris | November 30th, 2009 at 7:24 pm

Interesting edit to the NUFC article:

EDIT: We’re now moderately famous…as seen on miserable consumerist bastard website http://www.bitterwallet.com

Charming.
Posted by ronnie | November 30th, 2009 at 8:19 pm

@sean, i’m sure it was a mistake but its a funny sign nonetheless! lol!
Posted by Robbo | November 30th, 2009 at 8:44 pm

Yes the photo is mine
Posted by Brian | November 30th, 2009 at 8:46 pm

Hi, my name is Brian. My mother (a resident from Gosforth) would like to point out that Saint James’ Park should now be referred to as ’sportsdirect.com@StJames’Park.

Thanks
Posted by andy of yarm | November 30th, 2009 at 8:48 pm

Ms Cole is a great ambassador for getting the hell out of the north east as fast as possible,Oh yes and trade on your looks above all else.
Posted by tom hungston | November 30th, 2009 at 8:50 pm

Dumb ass Cheryl, Good for sucking my D**K nothing else.

I should enjoy that and you shoud too so be quiet and enjoy!!!!
Posted by Jez | November 30th, 2009 at 8:57 pm

Did you hear about a ‘Night in with Cheryl?’ (someting like that) – WTF?! Can you imagine. WHY is this girl getting so much recognition. She’s not that great!

Re: Looks – Very good looking girl, but not the best! Look @ : Miss Rai –

http://www.google.co.uk/imgres?imgurl=http://www.theaishwarya.com/wp-content/uploads/2009/09/Aishwarya-Rai_The-Robot.jpg&imgrefurl=http://www.theaishwarya.com/%3Fp%3D1198&h=500&w=498&sz=56&tbnid=u0LCmpEi-PoRAM:&tbnh=130&tbnw=129&prev=/images%3Fq%3Daishwarya%2Brai&hl=en&usg=__AYDx6cHBrR2L4-WHzKruqyriZiE=&ei=eDEUS-H1GKXKjAfd9rTRAw&sa=X&oi=image_result&resnum=10&ct=image&ved=0CCYQ9QEwCQ

Stunning!
Posted by Cutie | November 30th, 2009 at 10:10 pm

http://www.starnow.com/sel16

Hottie! I SO WOULD over Chezza anytime.
Posted by Paul Smith | December 1st, 2009 at 10:38 am

@Chris – I’m sure that since the photo was sent to us by them, that the website are only having a laugh at our expense. The thick Geordie twats.
Posted by Gaz | December 1st, 2009 at 11:02 am

@Chris/Paul Smith

Of course we’re having a laugh. We’re fellow miserable bastards. Hence why we read the site and thought of you when we saw it…
Posted by Paul Smith | December 1st, 2009 at 11:33 am

I’m not miserable. I live in Low Fell, the Hawaii of the North. Everyday is sunshine here, lads. Get yourselves south of the river.
Posted by Gaz | December 1st, 2009 at 12:03 pm

I’m from Leam Lane – every day is the shittiest, winteriest day you can think of here. South of the water is not heaven.
Posted by Dan | December 1st, 2009 at 9:51 pm

I’m sure Dizzy Rascall would get this much attention should he be a judge! lol
Posted by cutie | December 1st, 2009 at 10:38 pm

http://www.starnow.com/sel16
Posted by homocat | January 28th, 2010 at 2:10 am

Yeah she is so thick that she is rapidly becoming one of the richest women in the country. So thick that she has you all talking about her. Can play the press and the public like a fiddle. So thick she managed to come back from some of the worst publicity she could have attracted to become one of the nations sweethearts. God, if only the poor girl were a little bit smarter….such a shame.

Its also a well known fact that they always use hair extensions in L’oreal hair adverts. If you look on all of their adverts (tv and press) it will say so in a small font on the bottom of the screen/page. If her hair is the only thing people can complain about at the moment then I dont think she is doing half bad.