Look, up in the sky! Is it a bird? Is it a plane? No, it’s a Travel Tavern! Sweet muscular Jesus, what is going on here? The future of hotels and travel, that’s what. It’s what the progressive, forward-thinking minds in the Bitterwallet office are calling Hotravelling. Or Travotelling. Something like that, anyway.

This, my friends, is an airship, a hotel in the sky, not unlike Cloud City in The Empire Strikes Back. It’s a concept for The Aircruise is a 265 metre tall structure that could float above cities or even across oceans.

Luxury is the key to it all – there’d only be room for a maximum of 100 guests and crew, and there’d only be ten apartments available to check into. No oiks booking in for a spot of afternoon yankee doodle, then – you’ll have to make do with the Travelodge for now, I’m afraid.

While the Aircruise could remain tethered it’s also conceivable, at least in the minds of the lunatic engineers who have designed this nonsense, that the vessel could travel around the world – the Aircruise could travel at up to 100 miles an hour and a journey from London to New York could be completed 37 hours. If it isn’t blown into a tree and popped.