Do you like trainers? Do you like The Beatles?
Then today is your lucky day, as Vans have just announced a range of footwear based on the Hey Jude hitmakers’ Yellow Submarine animations.
One can choose from a range of styles, with a couple also available for toddlers, so you can foist your obsession onto the next generation.
Vans sez: “The world’s most iconic band of all time, taps into the Off the Wall spirit in a collaboration for the ages. Vans and The Beatles join forces in March 2014 to release a collection of footwear showcasing the unique artwork from the legendary Yellow Submarine album and film.
Released in 1968, Yellow Submarine represents the perfect blend of good music and unique artwork highlighted on four original Vans Classics. This collaboration is the first of its kind and delivers an offering of artwork and colors taken directly from the album cover”.
There’s also a handy link for more information on The Beatles too. They’ve literally thought of everything. As they’ve got Ringo on them, careful you don’t start walking out of time.
Buzzfeed – the Sunday afternoon repeats of the internet – have seemingly stumbled across some Bitterwallet japery. If you look for PC World on Google, the official tile shows this as the companies logo.
And if you hover over the image, what will you see?
There it is. Our name.
You can try it for yourself as, at the time of publication, Google or PC World haven’t actually managed to remove it or correct the error.
We’re puerile enough to be thrilled by this and we’re happy that someone has finally managed to find our little Easter Egg.
The brand mark, entitled Reebok Delta, aims to reflect the company’s new ‘singular focus on fitness’
It’s already being used online, and will be applied to all the brand’s clothing and footwear based in training, running, outdoor, yoga and aerobics
Apparently, adding the Delta symbol represents “the positive and transformative change that fitness can have on a person’s life”, according to Reebok, and the three arms that form the triangular device relate to the physical, mental and social changes that fitness inspires in people. Of course they do.
Matt O’Toole, Reebok chief marketing officer, says, “The new brand mark signals a clear purpose for our brand and it will be a badge for those who pursue a fuller life through fitness.”
“It is our symbol of change – an invitation to take part, and to unlock your true potential. It’s not a logo, it’s a symbol…a way of life.”
TRAINERS WITH A TRIANGLE ON – A WAY OF LIFE.
Frozen food giant Birds Eye is launching a new branding and packaging as part of a £60 million Europe-wide relaunch.
They’ve ditched the salty dog Captain Birdseye and his keen crew of suspiciously young seamen (which is probably wise, in this Yewtree era), although there’s no word on whether that polar bear character has been given his P-45 yet.
The campaign, called The Food of Life, aims to ‘champion real food and the way real people eat and interact at meal times’. Shall we have a look at it?
Birds Eye are also trebling their digital spend, and increasing its presence on social media. Overall, the company should be spending approximately £16m in 2014 alone.
That means you’ll be hounded by them, day and night, like a seafarer who can’t unsee the terrors of the ocean.
River Island have brought out a t-shirt with the word ‘Homeless’ on it.
The clothing chain, favoured mostly by those wanting a step-up from Primark, have been quietly selling the item on their website for a little while for a not entirely unreasonable £16.
The website reckons it will “Give your day a quirky talking point in this black and white “homeless New York City” print t-shirt”.
“We plan to give some of the proceeds of sales to homeless charities rather than making a LOL out of people less fortunate than ourselves” would be a better tagline.
Following on from British Airways’ planespotting ad, it seems like interactive is now quite the thing for advertising and consumer brand engagement.
The pharmacy brand Apotek have fitted out subway adverts in Stockholm with ultra-sonic sensors that react to when a train is arriving or departing the station.
The ads feature a lady with nice hair that swishes about in reaction to the trains.
You know how annoying it is to have to wait in all day for a parcel, only to find a card through your door in the two minutes you popped to the corner shop? Now someone has invented someone who can receive your parcel for you when you’re not even there. Your car.
Volvo are currently trialling a new smart car system that, basically, gives your car keys to a delivery , to enable them to leave your parcel in the boot of your car. Because that doesn’t have disaster written all over it.
The idea uses a smart-phone approved digital key, which allows one-time access to open the boot. Once the boot is closed, the key expires and can only be opened again by the person with the proper key, ie the car owner. The system is based on the functionality of the telematics app Volvo On Call, which, among other things, makes it possible to remotely heat or cool the car and see its position or fuel level via the mobile phone. The system also uses GPS so your car doesn’t even have to be in a stated place at delivery time- the parcel will come to you.
Volvo trialled the technology during a pilot programme of 100 people, 86% of whom agreed that ‘roam delivery’ saved them time.
Volvo are clearly dazzled by the benefits of the scheme, and are aiming to save some of the estimated €1billion re-delivery costs incurred when people aren’t in. We think they haven’t thought everything through. What happens when the delivery person forgets to shut the boot, or leaves raw fish on a sweltering hot day? And this all assumes shady sorts won’t be able to use the system/technology to get into, and off in, your car.
So what do you think?
The branding for the Lancashire borough was drawn up by a local councillor, but was deemed too similar to that of Lovehoney – the sexual happiness people (aka a drop-in centre for all your lube and gag treats).
After spending a whole £3,000 on the project – and wasting no end of councillors valuable time – they insisted that no taxpayer’s money was wasted on it [Not that councils find a myriad of other ways to waste our precious money, eh? - Ed.]
Upon seeing the results, Councillor Ann Kerrigan told her colleagues: “It wouldn’t do much for Pendle and I don’t think we should be associating our logo with this kind of thing.”
They should’ve kept the symbol as both symbols represent a cavalcade of spectacular tools.
Cuban cigar sales saw a jump of 8% during 2013, according to Habanos SA.
This is all despite the small matter of still being banned in the US – which is frustratingly the world’s biggest cigar market, which is possibly chiefly because they have more rappers who enjoy a pose about with them, and an even bigger presence in the gay porn industry.
Total sales reached $447m (£269m) up from $416m in 2012, according to the firm, which is co-owned by Cubatabaco and British firm Altadis.
Europe remains a strong market for Cuban cigars, however demand from the Middle East and China has helped boost sales.
The results were announced at the start of Havana’s annual Cuban cigar festival, which sounds frankly quite the scene.
It turns out customer service really is king, no matter what industry you’re in. A London man has lodged a trading standards complaint with Harrow Council, after a prostitute refused to have sex with him. He probably reckoned he wasn’t getting the product as advertised.
In an all-seriousness complaint, the unnamed man filled in the relevant council complaint form “pretty seriously”, and gave his full contact details. He was aggrieved after travelling in to Harrow from a neighbouring borough, and wanted redress for the valuable time he had wasted on the fruitless trip. Both the lady in question and her employer were named in the complaint.
Unfortunately, the poor man was left unsatisfied (again) after council workers were unable to help the man with his complaint, as the services he required are not covered by Trading Standards regulations.
Harrow Council leader Susan Hall, told GetWestLondon: “Prostitution may be the oldest profession in the world, but a complaint of this sort is a new one on us. The trading standards manual doesn’t really cover it.”
“I would like the gentleman involved to visit Harrow again, but perhaps this time he could enjoy some of our more wholesome pursuits – like our wonderful open parks, leisure centres and historic churches.”
Anyone wishing to try their own luck and see whether they come up to this lady’s exacting standards may be disappointed- the brothel where she worked is now being closed down. There’s always one who has to ruin it for everyone…
As you may recall from this piece a couple of days ago, vinyl lovers were borderline suicidal and howling with despair at the Swedish furniture vendors because they said they were ending their Expedit range. They were going to sell a new re-modelled unit called the Kallax range, which has the same dimensions, but with a slightly rounded edges so any nippers careering about won’t take their eye out.
The full statement from Ikea comes after lots of middle aged men had openly sobbed, and probably threw in some death threats for good measure, about Expedit on Ikea’s social media channels.
Your copies of obscure Italian bongo film soundtracks and Yes LPs will have a place to live in your house after all!
Ikea, if you didn’t know, where one of the best friends of the ardent record collector. Why? Well, they sold the Expedit shelf, which has been the favoured shelving unit for those with a lot of vinyl to store.
The unit is the perfect height and depth for 12″ vinyl and you can fix them all together to make a veritable library in the spare room.
However, Ikea have announced that they will be discontinuing the Expedit shelving range (starting in Germany and presumably moving elsewhere after that) which means that record collectors will now have to start stacking up their dust magnets in corners, looking all unseemly and grotty.
Music nuts in Germany are so upset by all this, that they’ve launched a Facebook campaign called “Rettet das Ikea Expedit Regal” (or Save the IKEA Expedit bookshelf, if you prefer).
Ikea have introduced something called Kallax which has similar proportions, but seeing as vinyl enthusiasts are fond of things that are out-dated and not new in design, it might not matter that this new range will have similar dimensions in which to house your records.
Either way, if your local branch has Expedit for sale, it’d be worth stocking up, either for yourself, or to sell at inflated prices to record collectors (give ‘em a taste of their own medicine, eh?)
Karen Lloyd loved her Costa coffee so much, she got buried in a branded casket. You heard.
The mother-of-two, who died of cancer earlier this month, was laid to rest in a Costa Coffee style coffin which had the slogan ‘One shot, extra hot skinny latte’, at her funeral in Christ Church in Old Town, Swindon, Wiltshire.
Both the funeral and wake were based around her love of Costa coffee, shopping and sleeping.
It’s not known whether other coffee companies will follow suit, but we’re holding out for a Nero.
If you have ever had the need to render the Millennium Falcon in sponge, but ended up more with a wonky iced dustbin lid, then this new range for fans of the seemingly undying Star Wars franchise is for YOU.
Lakeland have come up with various moulds and cookie cutters based on the characters of the films, ideally for kids, but seeing as there’s still a huge fanbase out there, it’s likely to appeal to everybody who’d lose their shit if presented with an R2-D2 cake treat, or an ice cube shaped like a stormtrooper. You can even make light sabre lollies!
Perfect for those clearly alone on Valentine’s.
Do you believe in God? Are you one of those people that doesn’t really believe, but is worried about the off-chance that there might be something higher than us, so you’d like to keep your spiritual toe in because you’d rather be in heaven than hell?
Well, you don’t have to worry about being moral or good anymore because you can by a heavenly favour from eBay, thanks to one selfless soul.
You can now bid on a ‘credit in heaven’. Buying your way into the choir invisible? That’s what Masons do, so why not avoid all that knee-tickling nonsense and idly win an internet auction instead, while scratching your arse in front of the telly?
The listing says: “I have, from time to time, done voluntary work for a Christian church. The pastor has told me that my work has earned me credit in heaven.”
“I’m not a Christian, and I don’t think I’ll get to heaven, so I would like to sell my credit to someone who can use it.”
“I can’t give any details about how much credit there is, or how to claim it, but I am assured that it’s a very good thing to have.”
So there you have it. Win this bid, and you don’t have to worry about going to church, Christenings, prayer, being nice to anyone, not murdering, your inevitable suicide attempts or any of that rubbish because, if you win this, you’ll already be on God’s good side.
Feel free to bid right here, amen,