Road safety adverts and videos about speeding are often treading the fine line of taste and trying hit the viewer hard with a message that will last.
This week, the Northern Ireland Department of the Environment showed off their video to encourage drivers to slow down with perhaps the most shocking awareness video yet.
The message is incredibly clear – the equivalent of a classroom full of children have been killed in speeding accidents since 2000.
You can watch the video below, but be warned, it does contain graphic content and may distress some of you. Seriously. This is so grim that it would absolutely be the depressing clip shown amongst the laughs on Tarrant on TV.
Mark Durkan, Northern Ireland’s Minister for Road Safety, said: “The aim of this campaign is to challenge and dispel, once and for all, through this emotional and uncomfortable message, the false perceptions that many road users have as to the truly horrifying consequences of speeding.”
Does the advert go too far? Do you think it is perfect to show the gravity of the situation? Are you jaded by countless horror films and hoped for more blood and limbs swinging from trees?
Get stuck in the comments and let us know.
The four video ads on Jaguar’s website showed a car razzing through a tunnel and crossing over the single white lines in the middle of a road, before driving across a mountain road at night. That’s not advisable in terms of the Highway Code, but c’mon! It is meant to be fantasy, right?
Another clip showed a car driving at high speed, while voice-overs said: “The adaptive dynamics technology reacts 20 times faster than the human eye. It delivers a smooth drive by continuously analysing speed, steering and body movement of the car 500 times a second, giving every journey an instinctive, stable and agile ride.”
The adverts ended with the Jaguar logo alongside text reading: “Jaguar. How alive are you?” to the sound of an engine being revved to oblivion.
One stupid viewer complained that the ads were irresponsible because they “glorified speed and encouraged dangerous driving”.
Just like Shreddies adverts encourage Nestle to force grandmothers to work in cereal knitting sweatshops when they should be enjoying their retirement.
Jaguar said that their videos were shot on the open highway in Switzerland on closed sections of road on the Susten Pass and the Grimsel Pass. Their caption didn’t make this clear, but really, the fact it was an advert should’ve been clue enough.
The company said the adverts’ were there to emphasise the technical features and abilities of the cars and the clips where we saw cars crossing lanes were there to highlight the lightweight construction for cornering stability and safety. They added that these adverts “at no time demonstrated any dangerous driving”, and there was no indication that speed limits were being broken.
The ASA disagreed, saying that the impression they got was Jaguar were focusing on speed and acceleration, rather than safety because of all the high tempo music and revving engines. They also noted that the cars were driving in a manner that would be “irresponsible and illegal” on a public road in the UK.
The ASA said: “We considered that the cars were being handled in a dangerous manner that might encourage motorists to drive irresponsibly. Because we considered that speed was the main message of the ads and the ads portrayed the cars being driven in a dangerous manner, we concluded the ads were irresponsible and condoned dangerous driving.”
They ruled that Jaguar mustn’t show these ads again and that they shouldn’t “portray speed as the focus of an ad in future… and not to portray driving behaviour that might encourage motorists to drive irresponsibly in future”.
Jesus Christ Almighty.
Oh, ha ha! Hooters, owl and boob-based establishment have done a video where they don’t understand what football is because, get this, THEY’RE AMERICAN!
They don’t understand football so much that they mistake it for other words, despite having something else called ‘football’. They’re so flummoxed that they hired A PROFESSIONAL GOLFER to look confused about it all too.
Oh Hooters. We’ve all sincerely soiled ourselves over this one. Great acting too.
Hopefully, Hooters don’t understand dry sarcasm as well as association football.
There’s been a lot of useful (and less useful) chat about safety for cyclists on the roads of the UK. Of course, 99% of these conversations end up with cyclists shouting at drivers about nearly being killed, and motorists yelling about bikes running red lights and the like.
We assume that drivers don’t want to kill or maim people on bikes, so collectively, more needs to be done to get cyclists noticed.
With that, the AA have a small campaign called ‘Think Bikes!’, which you can see here if you’re interested.
If you can’t be bothered with all that reading, you can watch the AA’s latest video, which features a man riding a pushbike with his arse out, riding through London.
Have a look.
Morrisons aren’t doing very well on the high street, but they’re determined to turn things around. They will be opening new stores around Britain – that’s how confident they are.
They’re also pushing out a new advertising campaign under the ‘I’m Cheaper’ name, which is rather direct. And not entirely true if you look at their budget competitors.
They’re pretty confident these new ads will stop the rot which saw like-for-like sales in the quarter to 4 May slumping by 7.1%. How are they planning to win you all over? With scones.
The stillness and winking going on in the new Morrisons adverts remind you of anything? All those Aldi averts? They’ll be having nanas on the gin next.
Either way, the supermarket will be cutting the price of 1,200 products by an average of 17% as part of their £300m investment to win everyone over.
As well as the two new supermarkets and 11 convenience stores, they’re also going to beef up online sales and see if that works. What do you think? Still more likely to shop elsewhere regardless?
So far, so typical.
However, what Apple seem to have missed is the message in the song they chose. They have these hipsters singing ‘Gigantic’ by The Pixies.
And that just happens to be a song about large black penises. Or, it’s a song about some people having sex while another watches. Either way, you have to assume Apple are too dumb to have checked out anything like that.
“The lyrics go like this: Gigantic, gigantic, gigantic… a big big love… lovely legs they are… what a big black mess… what a hunk of love… walk her every day into a shady place… he’s like the dark, but I’d want him”
Pixies bass player Kim Deal, who sings the track and co-wrote it with Frank Black, has said that the song is a bit dirty, and is based on the film ‘Crimes of the Heart’ where Sissy Spacek plays a married woman who has an affair with a black teenager.
So there you have it, fanboys. You need to go and get some gigantic love in you right away or you’ll make the ghost of Steve Jobs cry.
There’s a million useless videos made by corporations in a bid to go viral that are fantastically useless. However, now and then, there’s one that even the hardest cynic can’t help but like.
Those gits at Vodafone have done a video which is, bluntly, an eyeball wetting joy. They get two old ladies and stick them on a plane for the first time in their lives. One of the ladies is a bit of a wuss, but lovely and game. The other is an absolute riot who you should love from the moment she cackles her way around a loop-the-loop on a rollercoaster.
So, without giving any more away, have a look at this.
Making adverts for health concerns, are usually awkward affairs that make you want to ignore what the commercial is saying to the point where you’ll willing take the illness on offer, just to end the horror of watching it any more.
Well, over in that Canada, they’ve managed to make a funny video out of balls that might have cancer in them. They’ve mixed a serious message with a load of blokes in amusing agony, which you’ll enjoy, regardless of your gender.
Have a look… at the video and your bollocks.
There’s a new advert for Snickers that has aired in Australia, which sees builders attracting the attention of women with their loud manly voices.
However, in this instance, the men shout positive things at passing ladies. Instead of wolf whistling, they demand an end to “gender bias” and say things like “have a productive day!” and the like.
Watch the advert and then see if you can spot the problem.
See, the tagline: “you’re not you when you’re hungry”? Doesn’t that suggest that, because the builders are famished, they’re not acting like themselves. Presumably, Snickers want their product to be the builders’ filling snack of choice.
Thereby, if the builders become ‘themselves’, the opposite of what they’re displayed to be doing, then surely, eating a Snickers makes you a boorish sexist? Snickers like ‘rape culture’? Or, are builders only sexist when they’re hungry and once they’ve eaten one, they revert back to being right-on? Or is this offensive to men who do labouring jobs? Or, why isn’t 50% of the workforce shown made up of women?
Or… OR… OR… NO YOU’RE OVER THINKING A STUPID ADVERT ABOUT A CHOCOLATE BAR!
Everyone’s been chattering about the controversial Paddy Power ad-campaign that features odds on the Oscar Pistorius murder trial. Clearly, it is in very poor taste, but is being tasteless illegal?
Either way, increased scrutiny has ensured that the campaign will be investigated by the Advertising Standards Authority (ASA).
The ad, which you can see below, shows the head of Pistorius superimposed onto an Oscar statue and says: “It’s Oscar Time. Money back if he walks. We will refund all losing bets on the Oscar Pistorius trial if he is not found guilty.”
The ASA said they are launching the investigation after receiving 46 complaints in two days. Presumably, all the complaints focused on the fact that Paddy Power ostensibly appear to be trying to make some money out of the death of Reeva Steenkamp.
As ever, with anything vaguely topical, an online petition appeared and over 100,000 people signed it asking Paddy Power to withdraw the advert.
The petition said: ”The brutal death of a woman at the hands of her partner is not ‘sport’ or ‘entertainment’ and promoting the opportunity to make money from it is a vile and offensive act which anyone with a sense of human dignity and respect for human life must reject.”
“138 women died in the UK alone as a result of male violence in 2013. This type of random carelessness for the lives of women by Paddy Power is an affront to those women and their families.”
Meanwhile, Paddy Power’s website encouraged “savvy punters” to have a “courtroom flutter”, signing off with: “One thing’s for sure, trial verdicts don’t come much bigger than this.”
Thus far, Paddy Power are not for shifting, saying: ”We are not planning to take down our betting on the Pistorius trial verdict. We have a long history of offering odds on major global news events and the Oscar Pistorius trial is no different.”
Frozen food giant Birds Eye is launching a new branding and packaging as part of a £60 million Europe-wide relaunch.
They’ve ditched the salty dog Captain Birdseye and his keen crew of suspiciously young seamen (which is probably wise, in this Yewtree era), although there’s no word on whether that polar bear character has been given his P-45 yet.
The campaign, called The Food of Life, aims to ‘champion real food and the way real people eat and interact at meal times’. Shall we have a look at it?
Birds Eye are also trebling their digital spend, and increasing its presence on social media. Overall, the company should be spending approximately £16m in 2014 alone.
That means you’ll be hounded by them, day and night, like a seafarer who can’t unsee the terrors of the ocean.
Following on from British Airways’ planespotting ad, it seems like interactive is now quite the thing for advertising and consumer brand engagement.
The pharmacy brand Apotek have fitted out subway adverts in Stockholm with ultra-sonic sensors that react to when a train is arriving or departing the station.
The ads feature a lady with nice hair that swishes about in reaction to the trains.
Sony’s Walkman MP3 player is a pretty robust piece of kit, but this year, they launched a waterproof version for swimmers. In a bid to catch people’s eye, they decided to market it – confidently – submerged inside a bottle of water.
That’s a bit mental, but clearly a smart piece of advertising. Have a look at the video below. Might be useful if you want to listen to some sad trombone music in a flooded area.
In what is no doubt an attempt to stop people harassing them about their sponsorship of the Winter Olympics, Coca-Cola thought they’d do something about it. Perhaps.
As always with the bunfight that are the Superbowl advertising spots, the soft drink behemoth rolled out “It’s Beautiful”, featuring scenes from American life set to the tune of America The Beautiful (someone clearly earning their bonus with that level of Do? You? See???-ness), sung in a variety of languages to reflect America’s cultural diversity, and even featured some gay parents.
Obviously, the large percentage of America, um, embraced this as only they know how – by being shits on social media. Most of them asking why a traditional English speaking country’s corporation would feature other languages, seemingly unaware of stuff like globalisation.
As if that wasn’t depressing enough, #SpeakAmerican became a trending topic on Twitter. Which judging by some of the ‘commentators’ remarks, was an irony vacuum of its own making. Why not see for yourself and adjust your inner enrage-o-meter to suit.
Or you could just think “it’s an advert, the Earth didn’t crash into the Sun after all”.