An advert for that Toyota Yaris Hybrid has been banned.
A whopping 74 viewers were so enraged by the advert, seemingly encouraging dangerous driving, that they felt moved to register a moan about it.
Created by Saatchi & Saatchi, the ad featured various drivers and passengers enjoying various tunes that were transmitted to their GPS, the edited version of the UK advert focussed on Bruno Mars’ song ‘Locked Out of Heaven’. If the were really driving dangerously, they’d surely be thrown into heaven?
Perhaps we could address some priorities here and suggest the complainants are whinging about the wrong element of the ad, and should focus their ire on Mr Mars.
Toyota defended the ad and told the Advertising Standards Authority (ASA) that the car adhered to the speed limit and there were no shots of it travelling fast, competitively or in a daring manner.
They said they tried to portray that both the driver and passengers in the car were having a good time whilst driving, as it wanted to “dispel the myth that drivers cannot have fun whilst driving safely”.
They also denied that the female driver had her eyes closed at any point, which was another point singled out as a complaint. Again, priorities people.
ITV, which broadcast the TV version of the advert, said no viewers had complained to its Viewer Services, and YouTube, which ran the ad online, agreed.
The ASA said that singing along with Bruno Mars is fine (sheesh) but it was concerned that viewers would believe that the closed eyed lady wasn’t paying attention to the onslaught of the road.
The ads must not appear again in their current form and Toyota was told to ensure its ads do not depict dangerous driving in future.
That’s them told.
Remember when YouTube first kicked off, before Google swallowed it whole? Endlessly searching for obscure music videos and old TV shows without an advertisement in sight! Those were the days when the internet was all fields.
These days, things are different. For a kick-off, people are now able to make some money from YouTube. However, if you miss the ad-free days, Susan Wojcicki, Google’s senior VP in charge of the service has said that there is going to be a version of YouTube where you can pay to get rid of all the adverts.
YouTube has over one billion unique visitors each month, who between them, watch over 6 billion hours of videos per month and uploading 100 hours of stuff every minute of the day. The reach it has, especially in the lucrative 18-34 demographic, far surpasses any TV station on planet Earth.
So obviously, the service as it stands isn’t broken, but a lot of people do get irritated by rollover ads and the like… but are they annoyed enough to cough-up their money to lose all the commercials?
YouTube would presumably throw more at such a service, rather than just getting rid of salesmen. If they adopt a monthly subscription model, then you can imagine YouTube Premium (or whatever) would be advertless and allowing you to watch Exclusive Content From Some Bands Or Whatever and have an instant messaging services embedded in it, as the latter seems to be a huge obsession in the land of tech.
If the package was right, would you pay for a YouTube with no adverts?
You’ve probably complained about people wearing wax jackets when they’ve never been near the countryside or whined about Land Rover drivers who only ever use their vehicles in the city. Of course you have. It’s brilliant slagging these people off.
Well, North Face had an idea.
Shoppers in Korea got quite the fright when they were idly browsing through North Face’s wares, to suddenly find that the floor gave way and they had no choice to but to climb like a North Face wearing mountaineering person.
This was all to tie in with the company’s brand’s motto, “Never Stop Exploring.”
After climbing the wall (or falling into a pit), the consumers were then faced with a prize – a coat dangling in mid-air, for which you’d have to jump to claim.
“Consumers are used to comfortable city lives and are losing their natural strengths,” The North Face said about the “Never Stop Exploring” campaign. “Based on this brand philosophy, North Face Korea induces customers to face an unexpected challenge and encourages them to overcome the situation with their own strength in order to begin their journey to explore.”
Also: people will do daft stuff for a freebie. Either way, a decent marketing stunt this. With that, we’d like to see Land Rover showrooms slowly removing their floors and sending the poshos of South West London careering down the side of an active volcano for a test drive.
Anyone thinking that by binning the aliens, Argos had given up on that old advertising lark.
The company have thrown £10 million on its biggest campaign yet.
Quite good, yes?
Argos have been gradually transforming their in-store and online offering as part of a £300 million investment including the introduction of Fast Track collection, free reservation online, and a click and collect partnership with eBay.
Speaking to The Drum, marketing director Stephen Vowles said: “Now it’s time to time to get people to think about Argos differently and get customers and non-customers to sit up and take notice,”
“Argos is unique and we don’t want to just be a slightly different version of a high street retailer or a slightly different version of a pure play online retailer. We want to assert our own uniqueness and re-establish ourselves as a unique category of one player.”
The new ad shows a load of break-dancers, skateboarders and general active types freaking out to the toe-tappin’ ‘How You Like Me Now?’ by The Heavy.
Vowles explained: “There’s a lot of advertising out there that makes people go ‘Ahhh, isn’t that sweet. That’s not really who Argos is. We’re about excitement, action and that’s what we wanted to capture – a real sense of dynamism, drama, speed and action.”
The ad uses the strapline ‘Get Set Go Argos’ to reinforce the message, and will run out to its 730(!) stores.
Wonga don’t know whether they’re coming or going. On one hand, they’re trying to be really nice by writing off a load of debts. On the other, they’re still responsible for threatening their own customers with fake law firms.
Well, it is back to the old routine for the payday loan company, as the ASA have banned one of their TV adverts because it failed to tell customers of its 5,853% annual interest rate.
Wonga advertised short-term loans using those blasted pensioner puppets (who will soon be getting killed off) who, in this instance, were seen talking to an anxious man who was writing down figures on a napkin.
In the advert, the ghastly puppet told the man: “You appear to be in a financial quandary, young fellow. At Wonga you choose exactly how much to borrow and for how long,” adding “you can even pay back early and save money”.
You know the one, right?
Well, the Advertising Standards Authority said the promotion breached their rules because the claim that customers would save money was likely to be interpreted as a notion that Wonga’s loans were cheaper than those from other lenders. They added that, if anything implies a price comparison, then the lender needs to show a representative annual interest rate (RAPR). As we know, payday lenders would rather not show any rates on their adverts because the numbers are so gallingly high.
Still. Those granny puppets are going away, which is fabulous news.
The website wants to get people across the country thinking about ‘crushing’ car insurance quotes by giving them the opportunity to crush a real car.
You there, in social media land, can use The Car Insurance Epic Car Crusher, which is a 6000 kilo robotic hand over the next two days.
Controlled from MoneySuperMarket’s Facebook page, it will offer four entrants an hour the chance to crush a car. And if you’re unlucky there, in the waiting hub you will also be able to play a car racing game, watch a live feed of cars being crushed and view the gallery of cars destroyed previously.
This is too much for a Wednesday, no?
David Harling, head of digital at MoneySuperMarket, said: “We wanted to demonstrate in a very ‘real’ way just how powerful our price comparison site is in crushing car insurance quotes and this activity was the perfect fit, playing to every driver’s secret desire to obliterate a car in true movie villain style.”
“The execution is in keeping with the ‘epic’ tone of our creative executions and gives car drivers across the country a once-in-a-lifetime opportunity they’ll be bragging to friends about for weeks.”
‘Engagement and destruction’. It’s like Ballard or something.
Cheerio Argos Aliens!
Yes, the slightly baffling and teeth grating family of aliens that Argos have had as a front for their business, are to bid farewell after three years of unfunniness.
They’ve posted a 60 second video to Argos fans. Clearly because such a realm exists.
The aliens final fling is set to a rendition of Frank Sinatra’s ‘My Way’ from a Ziggy Stardust-clad Dad, voiced by Bill Nighy. Even as you watch them depart, they’ll manage to make you unhappy.
Apparently the aliens attracted seven million YouTube hits over the last three years. Mostly people rubbing their eyes and going “WTF is this garbage?”
As a parting gift for aliens fans Argos’ social media agency, The Social Practice, has launched a Facebook and Twitter competition to win a set of alien dolls and Argos vouchers by voting for the best alien moments from the last three years.
“best alien moments”
Some designers named Design Bridge have rebranded delivery company TNT, “positioning” it as The People Network and to emphasise this, they’ve created a circular device which represents “perpetual motion”.
Further ponce-speak is to be had, as Design Bridge were asked to come up with something that would “reflect TNT’s vision”.
“The People Network”, reflects the company’s aim to connect people and businesses in a “truly personal, rather than purely professional manner”, according to Design Bridge.
And – Oh God – they hope it will help “galvanise the ‘challenger’ spirit of those working internally at TNT”, as well as TNT customers.
TNT chief executive Tex Gunning, said this with his mouth: “Customers are not barcodes and we are not robots. We all relate to what drives our customers: business growth with a personal touch. Taking time to understand what customers really need distinguishes us from others. We are The People Network.”
There’s an advert too, so feast your eyes
TNT Post rebranded as Whistl earlier this month too. No idea why.
Window displays can be works of art, but mostly, they’re a load of cobblers. However, Sainsbury’s have taken it next level thanks to whacking a poster that was clearly meant for staff only in the front of one of their stores.
Where a nice offer or charity drive should be, instead, some berk has put a poster up which says ‘Hey! Staff! Lets try and rinse people for a bit more money! Right guys? Right!‘
The poster, as you can see, regards the Fifty pence challenge (no, not a thing where you place a 50p between your buttocks and try and drop the coin in a glass) where the staff have been challenged.
“Let’s encourage every customer to spend an additional 50p during each shopping trip between now and the year-end,” says the poster THAT THEY HAVE STUCK IN THE FRONT WINDOW.
Smirnoff are having a bit of a revamp.
The vodka brand that was famously boycotted by some gays for a bit, have unveiled a new £15 million advertising campaign, and are now close to finalising a deal with Spotify in Europe.
The deal with the online streamer is to ‘deepen the brand’s connection to dance music’. Which is one way of saying ‘loads of clubbers like to cane vodka’.
The company originally piloted the tie-up with Spotify in the US, when it introduced its ‘Exclusively for Everybody’ brand messaging.
The new advert follows the theme of filtering, with the dismissal of ‘pretentious nights out’ with the line “Filter the unnecessary. Keep the good stuff”.
The Spotify/ Smirnoff tie-up will see the vodka curating an ad-free playlist of bangers, based on the artists they listen to, and it is hoped that it will be a rewarding engagement all round.
The vodka also worked with DJ duo Psychemagik on the track which features in the new advert and is now planning to release it as a single via Spotify, SoundCloud and their own platforms.
That Virgin Media advert with Usain Bolt in a variety of outfits has been banned after complaints from BT and Sky.
BT were first to get a bit narky, and complained to the ASA about the claim “you’ll be able to download five times faster than BT’s regular broadband”.
BT argued that the web page referred to in the Virgin Media ad did not provide sufficient information to verify the comparison, which is fair enough. Thanks for that BT, you little snitches.
The second complaint was made by both BT and Sky, arguing that Virgin Media’s claim about its speed was misleading, reckoning that it implied that customers would always be able to “download five times faster” than its rivals’ broadband customers.
The two companies argued that this wasn’t the case at all, and was dependent on the speeds of that area.
In its defence against the first complaint, Virgin Media claimed that the web page referred to in the ads relied on up-to-date data. This included information on the average speeds of its service at peak time and over 24 hours. The website also provided Ofcom data on broadband speeds of its competitors.
Defending itself against the second complaint, Virgin Media argued that the claim “download five times faster than Sky and BT’s regular broadband” would not be understood to be an absolute figure. Which, thanks to the pesky smallprint in the ad, made clear the circumstances in which consumers would be able to download five times faster.
It’s not the first Usain-based advert for Virgin Media to be banned. The ASA ruled that one in 2012 as the company could not definitely deliver the superfast broadband. Full of fake promises. What are fake promises but LIES.
The ASA ruled against Virgin Media over both complaints.
Regarding the first complaint, the ASA said: “the information provided was not sufficient to ensure the details of the comparison could be verified”. In the second case, the ASA ruled that the claim “download five times faster than Sky and BT’s regular broadband” was misleading, and said the ad should have made it clear that the claim was based on an average, and not an absolute figure.
The ASA banned the ad from appearing again in its current form.
With Apple announcing some new things today (everything you need to know about that is here), Ikea are on-hand to gently troll them.
A man with greasy hair appears in the video, showcasing the newest, sleekest gadget on the block – Ikea’s ‘BookBook’. Tactile, no lag and all manner of things are crowed about.
Have a looklook.
This Ikea catalogue advert is a play on the way Apple do their adverts, complete with twinkling aspirational music, lots of tediously clean rooms and a bloke gawping at you like a born again Christian.
“The 2015 Ikea catalogue comes fully charged, and the battery is eternal,” says an exec named Jörgen Eghammer, also known as Chief Design Guru. “The navigation is based on tactile touch technology that you can actually feel.”
There’s been a lot of Apple parodies, but Ikea get a pat on the back for this one.
Orange one-time hitmaker Peter Andre is the new face of Iceland.
In a new advert for the frozen treat-based chain, he wanders around a branch picking out bargains and losing his shit to 89p pizzas, slightly oblivious to his clearly giddy fans who come up to him.
It’s the ITV2 constant’s first advert for the chain, following in the footsteps of Stacey Solomon and Kerry Katona. Oddly, for Andre, he doesn’t start blubbing like a big baby at any point.
Marks & Spencer have launched a new TV advertising campaign for its food.
The ‘Adventures in Imagination’ (which, if it involved the Body Talk hitmakers, would be even more amazing) slightly harks back to their soft-porny ‘Not Just Any…’ series of ads, with erotic cutting and gooey centres oozing just so.
M&S has said that the ad is to “tease the nation’s increasingly discerning taste buds” and highlights the most in-demand food trends featured in the retailer’s autumn 2014 range, such as lush looking patisserie loveliness, top quality cuts, runny Scotch eggs and showcases the Kouign-amann, a traditional Breton cake that is a cross between a croissant and a brioche.
It’s also a rare opportunity to hear that most-streamed-song-of-the-year Clean Bandit number.
The unnecessarily lengthily titled M&S executive director of marketing and international Patrick Bousquet-Chavanne said: “Over the last decade, consumers’ culinary tastes have become more adventurous and Britain’s love affair with food has really ignited.”
“Our new campaign reflects this shift and uses a different language to the price-focused supermarkets. It brings to life the hundreds of new ideas we have in our food halls every month by showcasing the sensual and surprising aspects of food – like its textures and movement – in a modern, stylish and precision format.”
‘A different language’ – nice bit of shade there.
Google want to give advertising a shot in the arm because, frankly, there isn’t enough advertising revenue in the world that could sate Google’s appetite.
And so, they have allowed YouTube to buy out Directr, which is a video-editing start-up. Basically, Directr is a mobile app that helps small businesses create marketing videos and adverts.
It is currently a paid-app, but Google have vowed that it’ll be free once Directr has been engulfed by YouTube. There’s a video about it all too, which you can see below. Yes. Of course it is a tweefest.
On its blog, Directr says: “For now, everything you love about Directr is staying the same and we’ll continue to focus on helping businesses create great video quickly and easily. One immediate bonus: Directr will soon be all free, all the time. Thanks, YouTube!”
Does this mean we’re going to get a load of badly-shot pre-rolled adverts over everything now, with some carpet salesman yelling at you from behind a Super 8 filter?