There’s a million useless videos made by corporations in a bid to go viral that are fantastically useless. However, now and then, there’s one that even the hardest cynic can’t help but like.
Those gits at Vodafone have done a video which is, bluntly, an eyeball wetting joy. They get two old ladies and stick them on a plane for the first time in their lives. One of the ladies is a bit of a wuss, but lovely and game. The other is an absolute riot who you should love from the moment she cackles her way around a loop-the-loop on a rollercoaster.
So, without giving any more away, have a look at this.
Making adverts for health concerns, are usually awkward affairs that make you want to ignore what the commercial is saying to the point where you’ll willing take the illness on offer, just to end the horror of watching it any more.
Well, over in that Canada, they’ve managed to make a funny video out of balls that might have cancer in them. They’ve mixed a serious message with a load of blokes in amusing agony, which you’ll enjoy, regardless of your gender.
Have a look… at the video and your bollocks.
There’s a new advert for Snickers that has aired in Australia, which sees builders attracting the attention of women with their loud manly voices.
However, in this instance, the men shout positive things at passing ladies. Instead of wolf whistling, they demand an end to “gender bias” and say things like “have a productive day!” and the like.
Watch the advert and then see if you can spot the problem.
See, the tagline: “you’re not you when you’re hungry”? Doesn’t that suggest that, because the builders are famished, they’re not acting like themselves. Presumably, Snickers want their product to be the builders’ filling snack of choice.
Thereby, if the builders become ‘themselves’, the opposite of what they’re displayed to be doing, then surely, eating a Snickers makes you a boorish sexist? Snickers like ‘rape culture’? Or, are builders only sexist when they’re hungry and once they’ve eaten one, they revert back to being right-on? Or is this offensive to men who do labouring jobs? Or, why isn’t 50% of the workforce shown made up of women?
Or… OR… OR… NO YOU’RE OVER THINKING A STUPID ADVERT ABOUT A CHOCOLATE BAR!
Everyone’s been chattering about the controversial Paddy Power ad-campaign that features odds on the Oscar Pistorius murder trial. Clearly, it is in very poor taste, but is being tasteless illegal?
Either way, increased scrutiny has ensured that the campaign will be investigated by the Advertising Standards Authority (ASA).
The ad, which you can see below, shows the head of Pistorius superimposed onto an Oscar statue and says: “It’s Oscar Time. Money back if he walks. We will refund all losing bets on the Oscar Pistorius trial if he is not found guilty.”
The ASA said they are launching the investigation after receiving 46 complaints in two days. Presumably, all the complaints focused on the fact that Paddy Power ostensibly appear to be trying to make some money out of the death of Reeva Steenkamp.
As ever, with anything vaguely topical, an online petition appeared and over 100,000 people signed it asking Paddy Power to withdraw the advert.
The petition said: ”The brutal death of a woman at the hands of her partner is not ‘sport’ or ‘entertainment’ and promoting the opportunity to make money from it is a vile and offensive act which anyone with a sense of human dignity and respect for human life must reject.”
“138 women died in the UK alone as a result of male violence in 2013. This type of random carelessness for the lives of women by Paddy Power is an affront to those women and their families.”
Meanwhile, Paddy Power’s website encouraged “savvy punters” to have a “courtroom flutter”, signing off with: “One thing’s for sure, trial verdicts don’t come much bigger than this.”
Thus far, Paddy Power are not for shifting, saying: ”We are not planning to take down our betting on the Pistorius trial verdict. We have a long history of offering odds on major global news events and the Oscar Pistorius trial is no different.”
Frozen food giant Birds Eye is launching a new branding and packaging as part of a £60 million Europe-wide relaunch.
They’ve ditched the salty dog Captain Birdseye and his keen crew of suspiciously young seamen (which is probably wise, in this Yewtree era), although there’s no word on whether that polar bear character has been given his P-45 yet.
The campaign, called The Food of Life, aims to ‘champion real food and the way real people eat and interact at meal times’. Shall we have a look at it?
Birds Eye are also trebling their digital spend, and increasing its presence on social media. Overall, the company should be spending approximately £16m in 2014 alone.
That means you’ll be hounded by them, day and night, like a seafarer who can’t unsee the terrors of the ocean.
Following on from British Airways’ planespotting ad, it seems like interactive is now quite the thing for advertising and consumer brand engagement.
The pharmacy brand Apotek have fitted out subway adverts in Stockholm with ultra-sonic sensors that react to when a train is arriving or departing the station.
The ads feature a lady with nice hair that swishes about in reaction to the trains.
Sony’s Walkman MP3 player is a pretty robust piece of kit, but this year, they launched a waterproof version for swimmers. In a bid to catch people’s eye, they decided to market it – confidently – submerged inside a bottle of water.
That’s a bit mental, but clearly a smart piece of advertising. Have a look at the video below. Might be useful if you want to listen to some sad trombone music in a flooded area.
In what is no doubt an attempt to stop people harassing them about their sponsorship of the Winter Olympics, Coca-Cola thought they’d do something about it. Perhaps.
As always with the bunfight that are the Superbowl advertising spots, the soft drink behemoth rolled out “It’s Beautiful”, featuring scenes from American life set to the tune of America The Beautiful (someone clearly earning their bonus with that level of Do? You? See???-ness), sung in a variety of languages to reflect America’s cultural diversity, and even featured some gay parents.
Obviously, the large percentage of America, um, embraced this as only they know how – by being shits on social media. Most of them asking why a traditional English speaking country’s corporation would feature other languages, seemingly unaware of stuff like globalisation.
As if that wasn’t depressing enough, #SpeakAmerican became a trending topic on Twitter. Which judging by some of the ‘commentators’ remarks, was an irony vacuum of its own making. Why not see for yourself and adjust your inner enrage-o-meter to suit.
Or you could just think “it’s an advert, the Earth didn’t crash into the Sun after all”.
Ever taken a ride on a bicycle and thought “hey, I like this getting around on two wheels lark, but I wish there was a way of enhancing the experience somewhat”?
Then HELP IS AT HAND with Trotify.
Trotify describes itself as ‘a delightful addition to any bicycle for a rider who likes a touch of whimsy. Simply attach the wooden device to the front of your bike. As your front wheel spins, it mimics the sound of a horse trotting’.
Oh yes, this is a thing now.
If this sounds like your nosebag, take a canter along to Trotify.com where you can order one, and perhaps some mugs and a tote too.
It’s the year of the horse after all.
Adverts have been getting more sophisticated but, British Airways are next level nuts with a billboard that features a little human reacting to a flight that is going past in the air!
As you can see from the .gif (pronounced ‘jif’) below, this is some serious Minority Report nonsense. We can’t decide if this is amazing or terrifying.
If you visit the Halifax Trade Windows website, you’ll find it is a hugely unremarkable place. However, when they run adverts, they are a lot more saucy.
As you can see below, they’re using the kind of chat and imagery you might find in a London phonebox, with risque chat about PVC and all manner of whipping and bondage stuff.
Full marks to anyone who enjoyed and spotted ‘Sod House’ as well.
[spotted by avid Bitterwallet reader, Nikki]
20 years ago Snoop ‘Doggy’ Dogg was once considered a menace to society, and so dangerous that newspapers were demanding he was refused entry to the UK lest he pervert the nation’s youth into becoming drug dealing gang bangers, or something.
Now, in a new advert for MoneySupermarket, he’s become a frontman for car insurance. In a new advert – to be debuted during this Sunday’s Dancing On Ice (oh my) – which is apparently a ‘celebration of old school hip hop videos’ and authentically ‘shot in South Central LA’ using the What’s My Name? hitmaker mooning about to What’s My Name?
Aside from the argument “well, if it’s good enough for Iggy”, what’s the message sent out by the site? That they will be brilliant and helpful enough to steer you through your financial woes? Or that they’ve done so well that they can spunk several grand on an advert shot on location with one-time ‘evil’ rapper Snoop Dogg, on the basis that some bright spark renaming it MoneySNOOPermarket. Oh God.
Well, at least it’s not the bloody meerkats.
Ever wanted to fire a jet of your goo down a dark hole? Ever wanted to obliterate a load of compacted brown stuff with your powerful, arcing liquid?
Well, you should visit www.EveryHolesaGoal.com which will allow you to do exactly that.
Of course, this is a bawdy marketing campaign by Buster, who make gunk that unblocks sinks and the such. If you like your products on the side of FNARR!, then this is the one for you, pappy.
The anti-photoshop campaign has been problematic at the best of times. It has caused some women to say that ‘real’ women have curves, thereby assuming naturally thin women are figments of our imaginations. Thin women in return, slate bigger women and it all gets ugly. In addition to this, women who are already thin are airbrushed even thinner. Some women like their photos being retouched too.
The whole thing is a confusing mess.
To make matters weirder, a company have decided to have a no-airbrush policy. Aerie Real have a campaign for lingerie brand Aerie, which features models that are, presumably, ‘real’. So far, so fine. However, this lingerie brand is marketed at women aged 15-21. Which means, instead of looking at a doctored image, you’re looking at a photograph of, potentially, a 15 year old in her underpants.
Of course, you can look at a child’s rear in a platonic way, but chances are, this ad-campaign will make many people feel really, really weird.
The tagline “Time to Think Real, Time to Get Real, No Supermodels, No Retouching, Because… The Real You is Sexy” adds further problems.
It goes without saying that some aren’t happy about these adverts either, noting the whole Operation Yewtree element and, on top of that, pointing out that these models are still slim and good looking, which will still inevitably make some women feel alienated or pressured.
That doesn’t matter though because we’re probably all going to prison for looking at these adverts. Great.