Battle of the billboards: Audi 0 – 1 BMW

By Paul Smith

Anybody who works is advertising and marketing is undoubtedly a social pariah or a bunch of organs that’ll hopefully be donated sooner rather than later. But occasionally such sub-humans manage to pull off some subtle yet entirely brilliant campaign that suggests there may be more to their whore-mongering minds than simply robbing you by every legal avenue possible.

For instance, when the smartarses at Audi’s marketing HQ decided to stick it to BMW on a billboard in LA, some bigger but altogether cleverer smartarses at BMW’s agency literally beat them at their own game:

picture 25 Battle of the billboards: Audi 0 1 BMW

Taxi for Audi.

[BMWblog]

Tags: advertising, audi, bmw, marketing
Posted in marketing April 15th, 2009 | 8 Comments

This entry was posted on Wednesday, April 15th, 2009 at 1:05 pm and is filed under marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

8 Responses to “Battle of the billboards: Audi 0 – 1 BMW”

Posted by Adam Harris | April 15th, 2009 at 2:04 pm

Pure brilliance
Posted by Nick Warren | April 15th, 2009 at 2:32 pm

That.is.brilliant
Posted by acecatcher3 | April 15th, 2009 at 2:35 pm

http://www.shwe.org/take-action/Deadly%20Daewoo%202b.jpg
Posted by roflcopter | April 15th, 2009 at 4:20 pm

haha that is classic.

rofl pimped daewoo get a v8 in that ting loool
Posted by Advertising Humour | April 15th, 2009 at 10:06 pm

[...] Humour I like this. Battle of the billboards: Audi 0 – 1 BMW | BitterWallet __________________ My sites: Free iphone 3G 4U, Gadget 4 Free Useful Threads:Website Building [...]
Posted by subtle? maybe not. | April 21st, 2009 at 11:44 am

Whilst it is slightly amusing, it is definitely not the “subtle” you promised in the lead up. ;-p
Posted by Midea fans - they’ll huff and puff and blow your house down | BitterWallet | July 9th, 2009 at 3:31 pm

[...] Most adverts are irritating flecks of minutiae that do nothing but present a very clear reason why the product in question is the last thing you’d want in your life. Some, on the other hand, are very clever indeed. It’s not always a question of what the product is or what the advert says about it, but where the ad appears. [...]
Posted by virgil | December 19th, 2009 at 11:24 am

Good post!Thanks for the good reading!