WeightWatchers get unfavourable new logo
Paula Scher from Pentagram has presumably been given a lot of money to designed a new brand identity for Weight Watchers, which is nice for him. Apparently, the new logo is "modern, open and energetic" and "the new identity conveys a narrative of positive transformation."
Just one thing.
It clearly says 'twat' right in the middle of it.
Once you see the offending word, you can barely see anything else about it. It doesn't matter that the gradient symbolises the transformation a WW customers goes through because, what it is really saying is that 'at the centre of every weightwatcher, is a grey twat.