Asda advert cleared of being sexist

30 January 2013

There's a number of adverts that are pretty sexist toward men, but for the most part, blokes can't be bothered getting sufficiently worked up about it to do anything about it. Take for example, the obvious objectification of men in the Diet Coke commercials. Women cooing at a bloke trying to get on with his job. He should take 'em to a tribunal, but he won't.

There was also the Asda Christmas ad which basically said that blokes don't do anything at Christmas because 'mum' does it all. And oddly, this riled enough people to warrant over 600 complaints to the ASA, who in turn, cleared the campaign of being sexist.

Watch the ad below, or remember that one where someone who used to be in Hollyoaks darts around the festive period soundtracked by a deeply irritating punk version 'Silent Night'.

Asda weren't having it that they were being sexist, saying that women really do everything a Christmas. "Extensive consumer research and feedback indicated that the majority of their customers identified with the ad's representation of Christmas," they said. "Eight out of ten mothers [of 1,896 surveyed] ... believed the ad reflected common experience, rather than outdated stereotypes."

You'll note that they asked nearly 2,000 mothers there, which may have skewed the results. Either way, ASA said that the spot was "not likely to be seen as condoning or encouraging harmful discriminatory behaviour, or reinforcing negative stereotypes of men or women in general, and, for those reasons, considered it was unlikely to cause serious or widespread offence."

Because if men are guilty of laziness with anything, it is complaining about things that make us look stupid.

TOPICS:   Advertising   Best Of Youtube

7 comments

  • Her L.
    Milf.
  • boring b.
    "You’ll note that they asked nearly 2,000 mothers there, which may have skewed the results" What on earth are you talking about MOF?
  • Angry R.
    If only she were real. I married English, so I had my missus (and the Clampetts) sat on their fat harrisses moaning about a) the shite telly; b) how tired they were; c) how full they were; d) how Christmas isn't the same any more
  • Sicknote
    I spray the inside of her fallopian tubes for sure; then make the tart do the dishes before she leaves
  • fannyboz
    she's a fucking ride, that's for sure. I'd splat my man-muck all over her face.
  • wutsit t.
    Not to sound disrespectful to women, but I'd certainly bust a nut over that bitch's face!
  • bah h.
    Yeah, nothing wrong with the ad in my honest opinion - guy goes out and earns the money whilst the woman spends it, nothing offensive about that whatsoever. "Because if men are guilty of laziness with anything, it is complaining about things that make us look stupid." ^ WTF does this mean though MOF?

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