One of our favourite Flickr groups, and Facebook pages, is World World, curated by avid Bitterwallet reader James Cridland. It’s a collection of photos that demonstrate how critical thinking can be lacking at the most important step of launching a new business – specifically, naming it.

The rules of World World are straight forward enough: the name of the business must be in the form <what it sells> World. For example, this prime specimen was spotted by your avid Bitterwallet editors in London recently:

And there’s this from Kuala Lumpur:

If may seem difficult to imagine that whole worlds of food and jigsaws can even exist, but these people are clearly thinking in ways we can’t comprehend with our feeble minds. If you spot anymore, be sure to join the groups and submit your contributions – the world needs more worlds, people.