There’s an election on, folks, in case you haven’t noticed or don’t care. And it’s an election where the key figures are as personable as the skin on a rice pudding. But according to some, it’s a contest that’ll be fought on the battlefields of digital media, mirroring the 2008 US Elections when Barack Obama turned to Twitter and mobile applications to grow and strengthen support.

Nope, you still don’t care. Although if we mention Ann Summers are getting in on the electoral action, then you might. The Conservatives have been buying up keywords on Google, so they can infiltrate the minds of anybody wanting information on Labour. Now Ann Summers have been buying up keywords too, mainly so they can make a few half-hearted knob gags. Try typing “Lib Dems” into Google’s UK portal for yourself – you should see their sponsored links on the right hand side.

Many thanks to avid Bitterwallet reader Henry for the tip. Politics, sex, tech – it’s all here, folks.