A King Size with your Big Mac? The McDonald’s hotels in Switzerland

July 27th, 2011 5 Comments By Paul Smith

We’d never seen this video before until today and judging by the viewing figures, few people have. So how many of you knew that in 2001, McDonald’s opened two hotels in Switzerland?

At a time when the fast food chain found its stock declining, the CEO of McDonald’s Switzerland spearheaded an attempt to diversify the business: “Our restaurants serve 74 million customers in a country with a population of 7 million – if only one in 1,000 of those guests choose the Golden Arch Hotel, the project will be a success.”

Despite everything going in their favour – location, brand awareness, marketing – the Golden Arch Hotels failed and were sold on after just two years – nobody wanted to stay in hotel associated with McDonald’s.

Comments (5) Jump to most recent comment
  1. Posted by Grumpy July 27, 2011 at 1:45 pm

    I think it was the golden arches headboard which would’ve killed the mood…

  2. Posted by br04dyz July 27, 2011 at 3:56 pm

    killed the mood? with wailings of “gimmie you BIG MAC” coming from the lucky ladies….doubtful!

    I hope little chef adopt this idea soon!

  3. Posted by Hamburgler July 27, 2011 at 3:57 pm

    I bet its McShit as well.

  4. Posted by zeddy July 27, 2011 at 6:18 pm

    @ br04dyz: I bet you prefer a Whopper. Admit it!

  5. Posted by kv July 27, 2011 at 6:35 pm

    McMuffins for breakfast?

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